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The Work: New Campaigns - UK

Nations' World Food Programme is using a TV campaign to expose the fact that more than 850 million people go hungry in the world, even though we produce more food than we can eat. Leagas Delaney has produced three commercials. The first, entitled "no food diet", features a woman collecting stones that she ...

Burger King reviews £30m Euro media

The pitch will take place next week. MindShare, Starcom MediaVest, Universal McCann and one other agency will present. The company spends £10 million in the UK annually, according to Nielsen Media Research. Simon Foster, the senior manager, marketing impact, for Burger King, said the fast-food chain ...

Burger King reviews £30m pan-European media

The pitch will take place next week. MindShare, Starcom MediaVest, Universal McCann and one other agency will present. The company spends £10m in the UK annually, according to Nielsen Media Research. Simon Foster, the senior manager, marketing impact, for Burger King, said the fast-food chain ...

The World: Manila - McDonald's looks to DDB and drops Leo Burnett

DDB will split duties on the $10 million account between the chief operating officer, Roy Santiago, and Susan Dimacali, the agency's newly appointed vice-chairman and chief marketing officer. Burnett held the business for 14 of the 25 years the fast-food chain has had a presence in the Philippine market. ...

The Work: New Campaigns - UK

Media planner: Danny Donovan Production companies: The Paul Weiland Film Company (non-food items), Park Village (food items) Directors: Susie Robeson (non-food items), Charlie Stebbings (food items) Editors: Tim Fulford, Cut Run (non-food items), Kate Owen, Marshall Street Editors (food items) Photographer ...

Close-Up: Live Issue - Has M&S been saved by advertising?

campaign was about food, because that has always been good. We just needed to remind people." With 50 per cent of the company's turnover coming from food, a successful campaign from M&S's agency ...

The Work: New Campaigns - UK

. The UK bread market is worth almost £2.9 billion and is one of the largest sectors in the food industry ...

The Work: Private View

, general manager, dessert, Premier Foods Brief: Encourage women to try new custard pots Agency: Delaney ...

Co-op calls review of media business

appointing McCann Erickson to handle creative for its food retailing arm....The review is part of a process to consolidate the Co-op's agencies and promote it as a single brand. It currently uses MediaCom North on its food retail and group brand campaigns, Starcom ... projects, replaces Euro RSCG London on the £15 million food ad business. The Co-op has yet to make a ...

Co-op calls review of media business

appointing McCann Erickson to handle creative for its food retailing arm....The review is part of a process to consolidate the Co-op's agencies and promote it as a single brand. It currently uses MediaCom North on its food retail and group brand campaigns, Starcom ... projects, replaces Euro RSCG London on the £15 million food ad business. The Co-op has yet to make a ...

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