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Govt U-turn on junk-food ad ban

MPs confident that food advertisers will maintain responsible approach to advertising to children....The Government is retreating from its threat to impose a ban on junk-food commercials. MPs, who have repeatedly threatened legislation, are now confident the food and drinks industry will toughen its ... for tougher laws over the marketing of junk food to children. One senior minister said: "The industry ...

Between the Lines: Junk-food efforts pay off

The Government's climbdown on its threat to ban junk-food ads (page 1) will come as welcome news...took on the role of president of the Food and Drink Federation at the start of this year. He believes ...

General Mills commissions Old El Paso series

Old El Paso, the General Mills food brand, is moving into advertiser-funded programming....The brand has commissioned UKTV Food to make a TV series and support advertorials. The series, Gino D'Acampo: An Italian in Mexico, launches on UKTV Food on 3 October. Old El Paso's aim is to promote Mexican foods to a UK audience and to convince viewers that it is easy to make and that not all ...

Bernard Matthews reviews £7m media task

Bernard Matthews, the food company famous for its turkey products, is reviewing its £7 million...the US food giant Sara Lee lost interest in a possible takeover. Bernard Matthews found fame ...

HHCL picks up £5m Hero launch brief

-based jam and cereal manufacturer Hero Foods....The pitch for the business, which was handled by the AAR, saw HHCL go up against Beattie McGuinness Bungay and Fallon. Hero Foods is launching Fruit Today with the proposition that drinking it provides consumers with two of their recommended five daily portions of fruit and vegetables. The winning ...

The Work: New Campaigns - The World

and make their way to the nearest McDonald's, where they buy food, take it back to their grown-up hosts ...

The Work: Private View

feeling. It just feels a bit dull. They will work the way dog food ads do, but they could work so much ...

Close-Up: Live Issue - BBH and Lunar reintegrate media and creative

: Premier Foods, English Heritage, The Telegraph Group ELEMENT COMMUNICATIONS What: A planning agency owned ...

Bernard Matthews reviews £7m media task

LONDON - Bernard Matthews, the food company famous for its turkey products, is reviewing its £7m...ago after the US food giant Sara Lee lost interest in a possible takeover. Bernard Matthews found ...

Government U-turn on junk-food ad ban

LONDON - The government is retreating from its threat to impose a ban on junk-food commercials....MPs, who have repeatedly threatened legislation, are now confident the food and drinks industry ... groups campaigning for tougher laws over the marketing of junk food to children. One senior minister ... is the fall-back option but we don't think we will need it." The change of heart came as the Food and Drink ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.