17 Nov 2006
ONE TO LOOK OUT FOR - LURPAK - LURPAK CHRISTMAS
Credits
Project: Lurpak Christmas
Client: Stuart Ibberson, senior brand manager, Lurpak
Brief: Position Lurpak butter as the champion of good food at Christmas
Creative agency: Wieden Kennedy
Writer: Ben Walker
Art director: Matt Gooden
Planner: Matt ...
20 Oct 2006
director: brand management, McCain Foods
(GB)
Brief: Announce the news that McCain Home Fries ...
's chips are. As in the first spot in the campaign, the workers sing to the tune of
Food, Glorious Food ...
's sauces. They break as Bisto's parent company, RHM Foods, blamed the hot summer
for slower sales ...
06 Oct 2006
by a nervous employee that he has food on his
face after feeding himself at lunch. SCA Hygiene ...
18 Aug 2006
promotes its latest range of kitten
food. The "Start Happy" pack is a beginner's guide to owning a kitten ...
includes samples of Whiskas Kitten junior cat food and
money-off vouchers. Masterfoods, Whiskas' parent ...
28 Jul 2006
| by Claire Billings
food and foods
divisions. This year, Unilever has already held pitches for the DM accounts for a ...
30 Jun 2006
| by Noel Bussey
for the petfood's UK launch. The advertising will be based on the idea that the food can improve a
pet's health ...
23 Jun 2006
| by Emma Barns
The controversial spot is an ad for the dog-food brand Pedigree. The
work, which promotes a biscuit to clean dogs' teeth, was thought not to
have run as the judges were meeting. Rob McLennan, the executive
creative director of JWT South Africa and one of the Press jurors, said:
"The ad was withdrawn ...
05 May 2006
vies with Mars' Pedigree, the world's other leading
producer of cat and dog food.
KNORR - BAD WORD ...
manager, Knorr Frozen Entrees
Brief: Overcome consumer prejudice against frozen food
Creative agency ...
THE LOWDOWN Unilever is setting out to convince Canadians that frozen food does not
have to be bland ...
03 Feb 2006
. "Call this food? Neither do we." He goes on to explain how, at
Colman's, a mighty meal is always a meaty ...
27 Jan 2006
-European TV
THE LOWDOWN Whiskas, the market-leading cat-food brand, is launching a £15
million pan ...
and is one of the
largest sectors in the food industry. Kingsmill's parent company, Allied
Bakeries, commands ...