Hotline: Premier Foods shortlists agencies
08 Dec 2006
Premier Foods has shortlisted Starcom and Carat for its media planning and buying business. Walker
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Advertiser of the year - Marks & Spencer
14 Dec 2006 | by by Staff
food and kidswear, to financial services. And although such calculations can be a bit "finger ... , are incontestable -- food and clothing sales up 9.2 per cent and 10.7 per cent respectively during the year ... this self-confidence manifest itself more strongly than in the food campaign -- "This is not just food ...
The Work: Private view
08 Dec 2006
all very helpfully how big a knob we'll need for each item of food at our Christmas dinners. I ... Lurpak butter as the champion of good food at Christmas Agency: Wieden Kennedy Writer: Ben Walker ...
The Work: New Campaigns - UK
08 Dec 2006
commercial director, Premier Foods Brief: Increase penetration, specifically among people who want to eat ... to steal her food, she threatens him with a fork. Quorn's pre-tax profits jumped to £27.9 million ...
The World: Melbourne - Burnett Melbourne secures Unisnack ad business
01 Dec 2006
Sibirsky Bereg/Unisnack, the Russian food giant, has handed its multimillion-dollar advertising
Editorial: ASA has to define its role following junk-food ruling
01 Dec 2006
clampdown on junk-food advertising is an over-reaction to demands from pressure groups, and is bound to lead ... by ads for snack foods and fizzy drinks and those which cannot, the ASA is in danger of becoming a ...
Perspective - Why adland must learn from the junk-food adban
24 Nov 2006 | by by Claire Beale
You're probably toxic with too much junk-food thinking after Ofcom's ruling last week. But I make...over junk-food TV advertising. So after a week of hand-wringing and soul-searching, what next? Well ... to institute such controversial measures on television if the result is simply a greater proportion of junk-food ... junk-food advertising in their media so that it is handled responsibly and balanced by positive healthy ...
Ofcom's ad ban: Media owners face £40m revenue losses
24 Nov 2006 | by Darren Davidson
Media owners will lose around £40 million following Ofcom's proposals on food and drink advertising
Ofcom's ad ban: Govt allows one year for Ofcom ad curbs to work
24 Nov 2006 | by Our Parliamentary correspondent
Ministers welcome tougher stance to ward off total ban on junk-food advertising....The Government will give Ofcom's new curbs on junk-food ads about a year to work before deciding ... progress early in 2008. Ofcom announced that from January, junk-food ads will be banned during children ... crisis and a rearguard action by the food and ad industries. One minister said: "The test will be what ...
Ofcom's ad ban: Online media plots self-imposed ban
24 Nov 2006
The major online media owners are plotting a self-imposed ban on junk-food ads to pre...on the Ofcom proposals by chasing junk-food advertisers that are being forced off television. Guy Phillipson ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
