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all very helpfully how big a knob we'll need for each item of food at our Christmas dinners. I ... Lurpak butter as the champion of good food at Christmas Agency: Wieden Kennedy Writer: Ben Walker ...
commercial director, Premier Foods Brief: Increase penetration, specifically among people who want to eat ... to steal her food, she threatens him with a fork. Quorn's pre-tax profits jumped to £27.9 million ...
clampdown on junk-food advertising is an over-reaction to demands from pressure groups, and is bound to lead ... by ads for snack foods and fizzy drinks and those which cannot, the ASA is in danger of becoming a ...
challenge will be to police the Ofcom junk-food regulations, which many in the media see as Draconian ... policy to assume that stopping ads for junk food would solve our obesity problem." Smith accepts the ASA will have some tricky decisions to make not just on food, but other sensitive issues including ...
You're probably toxic with too much junk-food thinking after Ofcom's ruling last week. But I make...over junk-food TV advertising. So after a week of hand-wringing and soul-searching, what next? Well ... to institute such controversial measures on television if the result is simply a greater proportion of junk-food ... junk-food advertising in their media so that it is handled responsibly and balanced by positive healthy ...
Last week, as Ofcom announced restrictions on TV food advertising that could cost the broadcasting...While Ofcom was labelled "Draconian" by some broadcasters for its restrictions on TV advertising, the regulator seems set to take a more enlightened approach towards commercial radio. The day before the food ad guidance was issued, Ofcom had announced its intention to examine the future of the regulation ...
Media owners will lose around £40 million following Ofcom's proposals on food and drink advertising
Ministers welcome tougher stance to ward off total ban on junk-food advertising....The Government will give Ofcom's new curbs on junk-food ads about a year to work before deciding ... progress early in 2008. Ofcom announced that from January, junk-food ads will be banned during children ... crisis and a rearguard action by the food and ad industries. One minister said: "The test will be what ...
The major online media owners are plotting a self-imposed ban on junk-food ads to pre...on the Ofcom proposals by chasing junk-food advertisers that are being forced off television. Guy Phillipson ...
the peak programmes that will be unable to show advertising for so-called "junk foods" following the Ofcom
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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