The Work: Private view
08 Dec 2006
all very helpfully how big a knob we'll need for each item of food at our Christmas dinners. I ... Lurpak butter as the champion of good food at Christmas Agency: Wieden Kennedy Writer: Ben Walker ...
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The Annual 2006: Top 10 radio ads
15 Dec 2006
com, look out for my van. Elvis sings: Let me set your heart on fire, I got Waitrose food you desire ...
Campaign Media Awards 2006: TV Sales Team of the Year - Viacom Brand Solutions
01 Dec 2006
VBS also took a lead in the thorny issue of food advertising to children, using Nickelodeon to prove that TV can be a force for good. With its clear strategic vision of insight, ideas ... on advertising unhealthy foods to children. VBS generated a 28 per cent year-on-year increase in partnership ...
Fudge to stand down from Young & Rubicam
28 Nov 2006 | by by John Tylee
Her departure ends a controversial term of office by the former Kraft Foods senior executive, during which time the network lost major slices of business including Burger King, Sony and Jaguar. The company announced this week that Fudge was stepping down as chairman and chief executive of Y R Brands ...
Perspective - Why adland must learn from the junk-food adban
24 Nov 2006 | by by Claire Beale
You're probably toxic with too much junk-food thinking after Ofcom's ruling last week. But I make...over junk-food TV advertising. So after a week of hand-wringing and soul-searching, what next? Well ... to institute such controversial measures on television if the result is simply a greater proportion of junk-food ... junk-food advertising in their media so that it is handled responsibly and balanced by positive healthy ...
Media Perspective: Ofcom's radio role at odds with costly TV adrestrictions
24 Nov 2006 | by by Ian Darby
Last week, as Ofcom announced restrictions on TV food advertising that could cost the broadcasting...While Ofcom was labelled "Draconian" by some broadcasters for its restrictions on TV advertising, the regulator seems set to take a more enlightened approach towards commercial radio. The day before the food ad guidance was issued, Ofcom had announced its intention to examine the future of the regulation ...
Ofcom's ad ban: Media owners face £40m revenue losses
24 Nov 2006 | by Darren Davidson
Media owners will lose around £40 million following Ofcom's proposals on food and drink advertising
Ofcom's ad ban: Govt allows one year for Ofcom ad curbs to work
24 Nov 2006 | by Our Parliamentary correspondent
Ministers welcome tougher stance to ward off total ban on junk-food advertising....The Government will give Ofcom's new curbs on junk-food ads about a year to work before deciding ... progress early in 2008. Ofcom announced that from January, junk-food ads will be banned during children ... crisis and a rearguard action by the food and ad industries. One minister said: "The test will be what ...
Ofcom's ad ban: Online media plots self-imposed ban
24 Nov 2006
The major online media owners are plotting a self-imposed ban on junk-food ads to pre...on the Ofcom proposals by chasing junk-food advertisers that are being forced off television. Guy Phillipson ...
Ofcom's ad ban: Peaktime shows hit by Ofcom ad ruling
24 Nov 2006
the peak programmes that will be unable to show advertising for so-called "junk foods" following the Ofcom
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
