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Marks you can't sell a lousy product in great stores." Nowhere does this self-confidence manifest itself more strongly than in the food campaign - "This is not just food, this is M The Independent (2004); Sky (2003); five (2002); Glamour (2001) HIGHLIGHTS OF 2006 - April: Reports a fourth ...
food and kidswear, to financial services. And although such calculations can be a bit "finger ... , are incontestable -- food and clothing sales up 9.2 per cent and 10.7 per cent respectively during the year ... this self-confidence manifest itself more strongly than in the food campaign -- "This is not just food ...
commercial director, Premier Foods Brief: Increase penetration, specifically among people who want to eat ... to steal her food, she threatens him with a fork. Quorn's pre-tax profits jumped to £27.9 million ...
into non-food categories and the consumer demand for more convenient shopping. Christmas is shaping up ...
neighbouring sites. But showing anyone defiling your product is dangerous. With food, it risks coming across ... Project: Marmite Clients: M Burgess, C Calverley, Unilever best foods Brief: Launch the new Marmite ...
ONE TO LOOK OUT FOR - LURPAK - LURPAK CHRISTMAS Credits Project: Lurpak Christmas Client: Stuart Ibberson, senior brand manager, Lurpak Brief: Position Lurpak butter as the champion of good food at Christmas Creative agency: Wieden Kennedy Writer: Ben Walker Art director: Matt Gooden Planner: Matt ...
(2). Errrrr. Bisto. In a world of fresh food, this advertising feels decidedly stale ...
director: brand management, McCain Foods (GB) Brief: Announce the news that McCain Home Fries ... 's chips are. As in the first spot in the campaign, the workers sing to the tune of Food, Glorious Food ... 's sauces. They break as Bisto's parent company, RHM Foods, blamed the hot summer for slower sales ...
," Lidstone says. One area where Asda is making faster progress than its competitors is in the non-food ... carried out by Datamonitor shows Asda's sales of non-food items have increased by 94 per cent over ... Research, says: "Non-food is a core struggle where Asda has a chance of winning. It takes a larger ...
at increasing the consumption of beef. The fast-food chain wants to change the perception of the meat as a ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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