Kraft sounds out global DM networks
27 Jan 2006 | by by Claire Billings
LONDON - Kraft Foods is talking to agencies about plans to build a global customer relationship
The WPP agency won the business after a pitch against fellow Wrigley's roster agencies OMD and MediaCom. Reports suggested that the review had been sparked by Wrigley's acquisition of Kraft Foods brands Life Savers, Creme Savers and Altoids. Last year, OMD's sister creative network, BBDO, won ...
LONDON - Kraft Foods is talking to agencies about plans to build a global customer relationship
Kraft Foods is talking to agencies about plans to build a global customer relationship marketing
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