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MindShare wins $150m US Wrigley's media account

The WPP agency won the business after a pitch against fellow Wrigley's roster agencies OMD and MediaCom. Reports suggested that the review had been sparked by Wrigley's acquisition of Kraft Foods brands Life Savers, Creme Savers and Altoids. Last year, OMD's sister creative network, BBDO, won ...

Kraft sounds out global DM networks

LONDON - Kraft Foods is talking to agencies about plans to build a global customer relationship

Kraft sounds out global DM networks

Kraft Foods is talking to agencies about plans to build a global customer relationship marketing

Diary: Bloomberg gives BBDO a whole day to celebrate

Only in the US can you sue a fast-food company for making you fat, get a free gun when you open a

Movers: Appointment at Unilever

Marshall, who has worked at Unilever for 25 years, replaces Calum Ross, who is moving to Brazil to head the company's Latin American food service operation. In his new role, Marshall will be responsible for brands including Knorr, Hellmann's, PG Tips, Lipton, Flora and Marmite. His career at Unilever includes a ...

Media: Strategy Analysis - Targeting the affluent young drinker

's prospect list - enjoying good wine and food, and happy to pay for it. Having spent a number of years ...

The Work: New Campaigns - UK

-European TV THE LOWDOWN Whiskas, the market-leading cat-food brand, is launching a £15 million pan ... and is one of the largest sectors in the food industry. Kingsmill's parent company, Allied Bakeries, commands ...

Media: Things we like

FAST-FOOD OFFERS

Diary: Water-cooler monitor

this month. Food for thought. The final episode of Lost: too many loose ends. 1 hr 39 mins Krow ...

Close-Up: 24 Hours with ... David Jones, Euro RSCG Worldwide

was in need of more food. Download e-mails from the plane. 8.15am Taxi to offices. Read the pitch document ... to La Guardia for 8.59pm flight to Cleveland. More food, including hot fudge sundae. 11.30pm Arrive ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.