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Unilever calls global Wall's pitch

LONDON - McCann on alert as food giant invites Lowe and DDB to pitch for £150m global ice...Foods ice-cream business in 1993. The global review comes as Unilever makes sweeping changes to its ... budget to Paul Nevett and Matt Close, the marketing directors respectively for food and home and personal ...

Premier Foods calls £26m media pitch

LONDON - Premier Foods is set to consolidate its £26 million media planning and buying business...of the agencies. Potential efficiencies are said to be driving the process at Premier, which owns food brands ... , and Publicis. Premier Foods was formerly part of the Hicks, Muse, Tate Furst Group and floated on the stock ...

Proximity chosen to promote Jim Beam across Europe

the work, which will result in brand extensions into the food, beverage, lifestyle and accessory sectors. ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.