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Hotline: Isobel wins Weight Watchers food account

Isobel has won the £5 million Weight Watchers food account without a pitch. The account was held

Health Secretary calls for tougher junk food ad rules

LONDON - Alan Johnson, the Health Secretary, is calling for even tougher controls over junk food...food and soft drink ads are allowed because most viewers are adults. He wants this loophole in the code ... foods during children s TV programmes, but was determined to go further if the evidence supported it. We will therefore be reviewing the impact of the restriction on the nature and balance of food ...

The Week: Advertising News - Food spots boost films

Consumers are more likely to go to see a film that has been advertised as part of a food ad, rather

The Week: Advertising Reviews - Quiet Storm nets food tasks

Kerry Foods has consolidated the £4 million advertising business for its Richmond brand range

The Week: Advertising News - Milk no longer 'junk food'

The Food Standards Agency has rewritten its nutrient profiling system so that ads for whole milk do

Hotline: Advertising Reviews - Burnett nets baby food task

Numico, the owner of the Cow & Gate and Milupa baby food brands, has handed its £220 million global

The Week: Advertising Reviews - Kerry Food brands in review

Kerry Foods is reviewing the £5 million advertising account for its Wall's and Richmond Pork

The World: Boston - US food and drinks companies subpoenaed

The US Federal Trade Commission has issued subpoenas to 44 food and drinks manufacturers for a

FSA calls food safety ad pitch

LONDON - The Food Standards agency has kicked off a review of its advertising arrangements and has...and cooking of foods in an attempt to drive down cases of food poisoning. An above the line campaign is timed ... the umbrella branding pitch does not include briefs for the FSA s food labelling and salt-reduction education ... of roster status meant a review of the account was inevitable. The FSA s most famous food safety ...

Team Saatchi wins food brief

The US organic food giant Hain Celestial Group has appointed Team Saatchi to relaunch the Linda...the Change Tour", as well as PR in the trade and consumer press. James Gentle, the Linda McCartney Foods ... at Team Saatchi, added: "This is the first time in recent years Linda McCartney Foods has had a ... about the food." In April, the company put £1 million into a relaunch of the brand that saw 11 new ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.