to remove filtersHotline: Viacom Brand Solutions offers incentive
23 Nov 2007
premise, such as healthy children's food, to break into TV advertising.
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Close-Up: Live issue - Health lobby cranks up the pressure
23 Nov 2007
Last week's Food Advertising Unit Conference proved to be a pivotal debate, John Tylee writes....Baroness Glenys Thornton has sunk her teeth into Britain's food advertisers. And she shows no sign ... watershed on so-called junk-food advertising. Not even Thornton was surprised by this, claiming that its ... Association's Food Advertising Unit. However, few believe Thornton will fare any better this time ...
The Week: Advertising News - Ad curbs to cost industry
23 Nov 2007
in a 9pm watershed on alcohol and junk-food advertising....According to a report in The Sunday Telegraph, broadcasters estimate a watershed on alcohol advertising would cost them £50 million, while Ofcom calculated last year that £211 million would be lost to a 9pm watershed on junk-food ads. ...
Media: Things we like
23 Nov 2007
in the Lifestyle Sector at the BSME Awards, and its mix of practical food ideas and food lifestyle coverage (new restaurants, places to go when taking a long weekend) is much fresher than in traditional food titles. Access ...
Lucas named UKTV marketing director
23 Nov 2007
of channels including UKTV Gold, UKTV Food and the recently relaunched men's channel Dave. Lucas said: "I ...
Editorial: It's time adland took the fight to the wider world
23 Nov 2007
Last week's annual conference of the Advertising Association's Food Advertising Unit only reinforced this perception. No doubt, delegates departed even more convinced of the rightness of their cause ... to introduce a 9pm watershed for food advertising, and will probably do so should she present it again ...
The Work: New Campaigns - UK
23 Nov 2007
- FOOD WASTE CREDITS Project: Food waste Client: Bronwen Jameson, food waste campaign manager, Waste Resources Action Programme Brief: Encourage consumers to cut down on domestic food waste Creative agency ... to encourage consumers to curb their food waste. The execution uses a hard-hitting fact about food wastage ...
Pitch update
23 Nov 2007
for their digital credentials. Agencies tell Campaign that there is a Greek food company looking to promote its ...
Campaign Media Awards 2007: TV Sales Team of the Year - Viacom Brand Solutions
23 Nov 2007
Despite lacking scale, the team is one of the most publicly vocal when it comes to calling on the media regulator Ofcom to review television trading. It has also lobbied the organisation for fair and reasonable implementation of new food advertising guidelines, and encouraged it to introduce positive ...
Campaign Media Awards 2007: Digital Sales Team of the Year - Guardian News & Media
23 Nov 2007
Over the past 12 months, Guardian Unlimited's sponsorship division has been instrumental in numerous innovative and creative projects, particularly in relation to the use of audio and video, and in coming up with media firsts. Among the successful campaigns it has worked on is Audi Future of Food ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
