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Heinz named Advertiser of the Year

13 Dec 2007 | by Staff

, but consumers food habits were changing. While there was a latent affection for its brands, there was still a ... of concern about food nutrition meant it was critical to emphasise the brand s real food credentials. Yet ... of the Heinz brands appear to lack relevance in today s modern, chilled-food culture. Big Soup, a canned soup ...

The Work: Private view

30 Nov 2007

into Brazil and its food, music and culture. Fernando's a bit tedious after a while, and I can't imagine ...

Media: Things we like

23 Nov 2007

in the Lifestyle Sector at the BSME Awards, and its mix of practical food ideas and food lifestyle coverage (new restaurants, places to go when taking a long weekend) is much fresher than in traditional food titles. Access ...

Campaign Media Awards 2007: Finalists

23 Nov 2007

director: Martin Galton Account planner: Olivia Johnson Client: Daniels Chilled Foods Brand: New Covent ... Creative director: Martin Galton Account planner: Olivia Johnson Client: Daniels Chilled Foods Brand ...

GlaxoSmithKline hunts agency to promote weight-loss drug in Europe

16 Nov 2007 | by Kunal Dutta

by the United States' Food and Drug Administration for sale over the counter. In the first five weeks after its ...

McDonald's shapes up for digital review

15 Nov 2007 | by Noel Bussey

for the fast-food retailer said: We are in the middle of reviewing our digital strategy, but we have not yet ...

BMB grabs £7.5m Wall's sausages

08 Nov 2007 | by Matthew Warren

BMB has been briefed to help Wall s reposition the brand to reflect the public s changing perception of food. A new campaign, to run across TV, print and outdoor, will take a new direction from ... , Kerry Foods, called the review in August after splitting with its agency of 12 years, McCann Erickson ...

The Work: New campaigns - UK

19 Oct 2007

, Guardian, National Geographic, AOL, BBC Good Food, Yahoo!, Top Gear, MSN, Tiscali THE LOWDOWN ...

Health Secretary calls for tougher junk food ad rules

18 Oct 2007 | by Our Parliamentary correspondent

LONDON - Alan Johnson, the Health Secretary, is calling for even tougher controls over junk food...food and soft drink ads are allowed because most viewers are adults. He wants this loophole in the code ... foods during children s TV programmes, but was determined to go further if the evidence supported it. We will therefore be reviewing the impact of the restriction on the nature and balance of food ...

The Work: New campaigns - The world

28 Sep 2007

Family, overcooked barbecue food, grim back-to-back housing and terrible weather all come in for a light ...

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