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was there serious competition from other brands and private labels, but consumers' food habits were changing. While ... . Importantly, the effects of the Jamie Oliver-inspired wave of concern about food nutrition meant it was critical to emphasise the brand's real food credentials. Yet Douglas was also keen to avoid being too ...
, but consumers food habits were changing. While there was a latent affection for its brands, there was still a ... of concern about food nutrition meant it was critical to emphasise the brand s real food credentials. Yet ... of the Heinz brands appear to lack relevance in today s modern, chilled-food culture. Big Soup, a canned soup ...
on Premier Foods' £26 million advertising roster....the Mr Kipling, Cadbury cakes, Sharwoods and Bisto brands. Premier Foods has expanded rapidly over ...
JWT has landed the advertising account for Blue Dragon, the oriental foods brand....in 2008. The company, which is owned by Associated British Foods, was last on TV and in cinemas in 2005 ... at JWT, said: "We are delighted to be able to leverage our expertise in food advertising with a brand ...
watershed on junk-food advertising....The Promotion of Food to Children Bill, which was introduced by the Labour MP Nigel Griffiths, is also demanding "significant restrictions" on non-broadcast advertising. "There is no single solution to childhood obesity, but tougher restrictions on the way unhealthy foods are marketed to children ...
Isobel has won the £5 million Weight Watchers food account without a pitch. The account was held
the Government would rather work in partnership with the industry than impose a 9pm watershed for junk-food...Writing in response to a query from the AA about the Government's intentions, Primarolo said: "We welcome the changes that food manufacturers have already made in advertising directed at children, and are keen to strengthen existing partnerships with the food and advertising industries." ...
It is thought that the world's second-largest fast-food chain will see presentations from Nitro and Young & Rubicam about its brand positioning. At present, Burger King has just 12 shops in China, compared with KFC's 2,000 outlets and McDonald's 800 restaurants. However, the company has earmarked ...
to discover a feast of ideas." Further windows peel back, revealing a food suggestion along with an image of food or wine. On the back of the pack, there is information about some of Waitrose's Christmas ...
, magazines THE LOWDOWN Findus, the frozen-food producer, is setting out its conservation credentials ... in 1941 and launched its first frozen-food products four years later. The brand was owned by Nestle from ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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