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The Week: Advertising news - Second ad curb bill tabled

watershed on junk-food advertising....The Promotion of Food to Children Bill, which was introduced by the Labour MP Nigel Griffiths, is also demanding "significant restrictions" on non-broadcast advertising. "There is no single solution to childhood obesity, but tougher restrictions on the way unhealthy foods are marketed to children ...

Editorial: Ad industry has to grab the initiative next year

into tightening the screws still further on food advertising before the latest rules have been given a fair chance ... . Lobbyists are already pressing for it to apply to food advertising. And you can bet that unless obesity ... . After food, what next? No gaming ads around afternoon sports shows? Once the watershed is conceded over ...

The Week: Advertising News - Minister responds to AA

the Government would rather work in partnership with the industry than impose a 9pm watershed for junk-food...Writing in response to a query from the AA about the Government's intentions, Primarolo said: "We welcome the changes that food manufacturers have already made in advertising directed at children, and are keen to strengthen existing partnerships with the food and advertising industries." ...

The Work: Private view

into Brazil and its food, music and culture. Fernando's a bit tedious after a while, and I can't imagine ...

The Work: New Campaigns - The World

, magazines THE LOWDOWN Findus, the frozen-food producer, is setting out its conservation credentials ... in 1941 and launched its first frozen-food products four years later. The brand was owned by Nestle from ...

Hotline: Viacom Brand Solutions offers incentive

premise, such as healthy children's food, to break into TV advertising.

The Week: Advertising News - Ad curbs to cost industry

in a 9pm watershed on alcohol and junk-food advertising....According to a report in The Sunday Telegraph, broadcasters estimate a watershed on alcohol advertising would cost them £50 million, while Ofcom calculated last year that £211 million would be lost to a 9pm watershed on junk-food ads. ...

The Work: New Campaigns - UK

- FOOD WASTE CREDITS Project: Food waste Client: Bronwen Jameson, food waste campaign manager, Waste Resources Action Programme Brief: Encourage consumers to cut down on domestic food waste Creative agency ... to encourage consumers to curb their food waste. The execution uses a hard-hitting fact about food wastage ...

Russia: A private view into Russia

modified foods. Simple, cleanly art directed and a strong single-minded message that engages the reader ...

Avenue A lands BHF healthy eating brief

The British Heart Foundation is to move its Food4Thought campaign online in a bid to combat digital...and communications, said: "The online world feels like a Wild West environment for junk-food marketers. We're going ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.