Campaign Annual 2007: Top 10 Radio Ads
14 Dec 2007
it anymore." 5. TALK TO FRANK 'FAST FOOD' Some sparky dialogue and timely hesitancy, coupled ...
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Campaign Annual 2007: Top 10 Restaurants
14 Dec 2007
Collins, whose office is practically next door), you know you're in for a real treat. The food (from a ... up a steady, if not younger, crowd. The food is especially good and defies convention by including meals such as fried chicken and pizza - only prepared really well. Once described as posh fast food. 6 ...
The World: Shanghai - Burger King holds pitch for Chinese expansion
30 Nov 2007
It is thought that the world's second-largest fast-food chain will see presentations from Nitro and Young & Rubicam about its brand positioning. At present, Burger King has just 12 shops in China, compared with KFC's 2,000 outlets and McDonald's 800 restaurants. However, the company has earmarked ...
The Work: New Campaigns - UK
30 Nov 2007
to discover a feast of ideas." Further windows peel back, revealing a food suggestion along with an image of food or wine. On the back of the pack, there is information about some of Waitrose's Christmas ...
Media Headliner: Lucas out to unlock 'massive potential' of UKTV
30 Nov 2007 | by Ian Darby
and the specialist channels, including UKTV Style and UKTV Food. There is a great deal of potential at UKTV (which ...
The Work: New Campaigns - The World
30 Nov 2007
, magazines THE LOWDOWN Findus, the frozen-food producer, is setting out its conservation credentials ... in 1941 and launched its first frozen-food products four years later. The brand was owned by Nestle from ...
Media: Double Standards - 'TV sparks the most interest, debate and sales'
30 Nov 2007
hard have the Ofcom restrictions around advertising of foods high in fat, sugar or salt hit your ... restrictions around advertising of foods high in fat, sugar or salt hit your revenues? There's no doubt ...
The Week: Advertising News - Ad curbs to cost industry
23 Nov 2007
in a 9pm watershed on alcohol and junk-food advertising....According to a report in The Sunday Telegraph, broadcasters estimate a watershed on alcohol advertising would cost them £50 million, while Ofcom calculated last year that £211 million would be lost to a 9pm watershed on junk-food ads. ...
Media: Things we like
23 Nov 2007
in the Lifestyle Sector at the BSME Awards, and its mix of practical food ideas and food lifestyle coverage (new restaurants, places to go when taking a long weekend) is much fresher than in traditional food titles. Access ...
Lucas named UKTV marketing director
23 Nov 2007
of channels including UKTV Gold, UKTV Food and the recently relaunched men's channel Dave. Lucas said: "I ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
