The Work: New Campaigns - UK
30 Nov 2007
to discover a feast of ideas." Further windows peel back, revealing a food suggestion along with an image of food or wine. On the back of the pack, there is information about some of Waitrose's Christmas ...
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The World: Shanghai - Burger King holds pitch for Chinese expansion
30 Nov 2007
It is thought that the world's second-largest fast-food chain will see presentations from Nitro and Young & Rubicam about its brand positioning. At present, Burger King has just 12 shops in China, compared with KFC's 2,000 outlets and McDonald's 800 restaurants. However, the company has earmarked ...
The Work: New Campaigns - The World
23 Nov 2007
with real California milk." The CMAB was formed in 1969 by the California Department of Food ...
McDonald's shapes up for digital review
16 Nov 2007 | by Noel Bussey
spokeswoman for the fast-food retailer said: "We are in the middle of reviewing our digital strategy, but we ...
TO READ - PR legend set to appear in I'm A Celebrity
09 Nov 2007 | by Darren Davidson
signed up frozen food retailer, Iceland, to sponsor the new series, which is being promoted through ...
The Work: New Campaigns - UK
09 Nov 2007
in turning the massive amount of leftovers into new meals. The executions retain the endline: "Good food ...
The Work: New Campaigns - UK
02 Nov 2007
Bessie's products taste like home-cooked food, Euro RSCG London has created a TV spot that evokes ...
The Week: Brand News - Tesco in Disney/Pixar deal
26 Oct 2007
Disney/Pixar has signed a deal with Tesco to launch a co-branded range of children's food featuring
TBWA\Manchester nets BP Retail role
26 Oct 2007
The agency will mastermind branding, design, direct marketing and point of sale to push BP's portfolio of retail brands, BP Connect, Wild Bean Cafe, M&S Simply Food and BP's Nectar loyalty scheme. TBWA scooped the account following a three-month pitch against undisclosed agencies. Its first task ...
The Work: New Campaigns - UK
26 Oct 2007
the Difference range to around 200,000 of its most loyal shoppers. Dedicated to food fans, the pack opens ... . Other reasons to travel include getting proper food at your parents' house and going to a party ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
