to remove filtersMeribel Ad Festival: Intro
28 Sep 2007 | by Christian Cappe, CEO, Meribel Ad Festival
in the food industry, Christian Cappe participated in the organisation of his first festival (American Cinema ...
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British heart charity meets digital shops
28 Sep 2007 | by James Hamilton
The British Heart Foundation is on the hunt for a digital agency to handle a brief for its "food 4...October. The BHF launched its "food 4 thought" initiative in 2005, in a bid to improve children's diets. The campaign was aimed at 11- and 12-year-olds, and aimed to encourage them to think about the food they ate ...
New-business rankings: 28 September 2007
28 Sep 2007
5 Starcom 63.7 43.4 20.3 6 Premier Foods ... Bee 6 6 Craik Jones 9.5 - 9.5 2 Food ...
The APG Creative Strategy Awards Shortlist 2007: Panel's View
28 Sep 2007
opinion. Proceeding from the insight that it is the food, not the freezing, that was holding back the brand - people are quite happy to buy fresh or chilled food and then bung it in the freezer - the initial work focused on the quality of the food, convincing mums that it was better than they thought ...
The Work: New campaigns - The world
28 Sep 2007
Family, overcooked barbecue food, grim back-to-back housing and terrible weather all come in for a light ...
In search of the new creative idea
28 Sep 2007
competing on the basis of the kitchens that they run and not the food that they serve. For all the modern ...
The Week: Advertising News - Radio bans junk-food ads
21 Sep 2007
New rules from the Broadcast Committee of Advertising Practice on junk-food advertising...The restrictions ban the use of celebrities, licensed characters, promotional offers and nutritional and health claims in radio ads targeting young children. All food and drink products except fresh ... times of day when junk-food ads cannot be broadcast. ...
Pitch update
21 Sep 2007
It's a big 'un. Premier Foods has finally confirmed it will pitch out its £26 million business....it looks like the food company is expecting its pitching agencies to act pretty damn fast. Mustoes, VCCP ...
Yahoo! Report: Message from McDonald's
21 Sep 2007
this was a team I wanted to join. On how the growth of online will impact on media planning in food retail ... are still working out how best to use the medium. In 2005, we ran a two-week "buy one, get one free" food promotion. The food offer changed daily and our objective was to raise the awareness of the promotion itself ...
New-business Rankings: 21 September 2007
21 Sep 2007
.4 20.3 6 Premier Foods, Sotheby's, RHM 6 6 OMD ... .5 - 9.5 2 Food Drink Federation, Share Centre 7 6 Claydon ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
