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BHF website focuses on child obesity

The Yoobot, developed by Grey London, is designed to encourage children to consider the long-term effects that food choices have on their bodies. In a Tamagotchi-style experience, visitors can paste their photo onto a Yoobot and then choose what to feed it and how much it excercises.? The characters ...

Waitrose Christmas ad follows journeys home

of festive food....of Waitrose's Christmas food offering and ends with the line: "At Christmas, there's only one place to be ... Invite food lovers to make the most of their festive season with Waitrose Creative agency Miles ...

Bernard Matthews camping ad launches new range

LONDON - Bernard Matthews has launched its new frozen food range with a new ad by Isobel....The campaign shows Bernard Matthews staff setting up a marquee and cooking food for rain-soaked campers. It promotes the new Big Green Tick range, billed as being made from 100 per cent British turkey. Paul Houlding, managing partner at Isobel, said: "The ad is aimed at challenging people's perceptions ...

Richard Hammond stars in Morrisons Christmas ad

: Celebrate the range of Christmas food that Morrisons makes and prepares in store. Creative agency: DLKW ...

David Jason ad for Marks & Spencer released

sultry commentaries led to the campaign being dubbed "food porn". Steve Sharp, executive director ... illustrates the lengths M S goes to offer quality, provenance and innovations behind all our food ...

Paddington Bear returns in DDB ad for Marmite

-goer spits out the offending food, he knocks the tent over. Paddington crawls out from underneath and says ...

Hovis releases 'making-of' film for MCBD campaign

of 762 extras. Hovis's new ad is the major part Premier Foods' 380m plan to revive the Hovis brand ...

Defra TV spot warns against illegal food imports

The Department for Environment, Food and Rural Affairs is highlighting the risks of bringing...woman trying to smuggle illegal food back through customs. However the food found in the suitcase ... ". A block of cheese and other items of food are brought to life through the use of puppetry. The ad ends with the UK Border Agency officials bringing the song to an abrupt end by confiscating the food ...

Leo Burnett ad attempts to change McDonald's image

The 60-second ad was created by Leo Burnett. It shows families working together in a field, planting flowers that grow into images of a cow, a chicken and a sack of potatoes. The ad says that the fast-food chain only uses whole cuts of British and Irish beef, top quality potatoes and farm ...

The Work: New UK campaigns: 27 June 2008

chores such as the washing, gardening and food shopping. To support the campaign, Savanna is also running ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.