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The World: Boston - Campbell Mithun nets Schwan Food range business

Schwan Food has awarded Campbell Mithun the media and promotional tasks for its range of products.

Govt threatens junk food ad curbs across all media

advertising for junk foods...." foods and drinks. A study for the Department of Health by Thomson Intermedia found that child ... though the food and drink ad market grew by 19 per cent. The biggest drops were for fast food ... that children have to the promotion of food which is high in fat, salt or sugar." The report says: "This growth ...

New Covent Garden Food Co hires The Brooklyn Brothers

The New Covent Garden Food Co has appointed The Brooklyn Brothers to handle its advertising account...created by Hooper Galton. Andrew Ovens, the marketing manager at the New Covent Garden Food Co, said ... campaigns in 2009." The New Covent Garden Food Co launched in 1987. It was acquired by the Daniels Group in 1998, with a further stake being taken by Singapore Food Industries in 2001. The brand was re ...

New Covent Garden Food Co hires The Brooklyn Brothers

LONDON - The New Covent Garden Food Co has appointed The Brooklyn Brothers to handle its...created by Hooper Galton. Andrew Ovens, the marketing manager at the New Covent Garden Food Co, said ... campaigns in 2009." The New Covent Garden Food Co launched in 1987. It was acquired by the Daniels Group in 1998, with a further stake being taken by Singapore Food Industries in 2001. The brand was re ...

Defra TV spot warns against illegal food imports

The Department for Environment, Food and Rural Affairs is highlighting the risks of bringing...woman trying to smuggle illegal food back through customs. However the food found in the suitcase ... ". A block of cheese and other items of food are brought to life through the use of puppetry. The ad ends with the UK Border Agency officials bringing the song to an abrupt end by confiscating the food ...

The World: Washington - FTC backs food marketing self-regulation

The US Federal Trade Commission has delivered a huge boost to the country's food industry in its...The FTC said it could find no area of food marketing to children that required regulation. Instead, it is calling on more companies to join the industry's self-regulation group, the Children's Food and Beverage Advertising Initiative. The FTC also ruled that TV shows such as American Idol, American Dad, Family Guy ...

Editorial: Why Which? is just being contrary over food rules

Is there anything food advertisers and their agencies can do to satisfy health lobbyists...Not a lot, it seems. Curbs on food ads in the UK are among the toughest in the world. Indeed ... to cut much ice with Which?. Last week, in a report titled Food Fables, the group accused companies of not doing enough to curb the marketing of snack foods and fizzy drinks to children. It infers ...

Which? appoints Spike after attack on food advertisers

Which?, the consumer watchdog group that this week attacked food companies' advertising practices...for the rival price comparison site uswitch.com. Earlier this week, Which? released a report, Food Fables - The Second Sitting, that claimed food companies have switched their marketing efforts from targeting young ...

Proximity creates horror story to drive home food poisoning warning

LONDON - Proximity London has created a new campaign for the Food Standard Agency to coincide...families on the best ways to avoid food poisoning by the four Cs; cooking, cleaning, chilling and avoiding ... they know what they should be doing in the kitchen, there are still around 850,000 cases of food poisoning ... , reinforcing the tagline: "Don't make your mealtime a horror story", demonstrating the importance of food ...

The Week: Advertising news - Farm in food hygiene drive

Farm has extended its GermWatch brand identity for the Food Standards Agency to a new campaign

 

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