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Nothing came close to Hovis

14 Nov 2008

free food and drinks. Adidas "dream big" set things off in a way indicative of the afternoon, a ...

New-Business Rankings: 14 November 2008

14 Nov 2008

's, Carnival Cruises, Kerry Foods 6 5 MPG 43.4 7 ...

Campaign Promotion: The Thinkboxes Shortlist for October 2008

14 Nov 2008

, inviting them to enjoy the season with all the delicious tastes of Waitrose quality foods. The brief from ...

Government and supermarkets in obesity drive

11 Nov 2008 | by John Tylee

-store healthy food promotions as part of plans to stop thousands of children growing up obese....it was revealed that the Advertising Association would co-ordinate a 200 million effort involving food and drink ... will see Tesco and Asda offering cut-price healthy food while Kellogg supports breakfast clubs in poor ...

Bernard Matthews camping ad launches new range

07 Nov 2008 | by Staff

LONDON - Bernard Matthews has launched its new frozen food range with a new ad by Isobel....The campaign shows Bernard Matthews staff setting up a marquee and cooking food for rain-soaked campers. It promotes the new Big Green Tick range, billed as being made from 100 per cent British turkey. Paul Houlding, managing partner at Isobel, said: "The ad is aimed at challenging people's perceptions ...

Richard Hammond stars in Morrisons Christmas ad

07 Nov 2008 | by Staff

: Celebrate the range of Christmas food that Morrisons makes and prepares in store. Creative agency: DLKW ...

IPA Effectiveness Awards 2008: Bronze Award - Morrisons

07 Nov 2008

After acquiring Safeway in 2004, Morrisons experienced a seemingly inexorable three-year decline in its market share. This paper explains how its advertising improved perceptions of Morrisons' food ... on the story hidden at the heart of Morrisons' 'Market Street' offer: more food is made and prepared fresh in ...

Media: Double Standards - The ins and outs of the cross-platform approach

07 Nov 2008

far? One of the most challenging was for the COI School Food Trust. We developed a cross ... about the quality of school food. Through multi-titled print advertorials, we proved school dinners were good food, then we drove readers to a specially created online forum where they could share their own ...

Music: How the deal is done

07 Nov 2008

and The Co-operative Food are hoping for a Christmas hit with her cover version of I'm Gonna Be Warm ... , TBWA\Manchester was looking for an idea for a Christmas ad for its retail client, The Co-op Food ... Robinson, the director of food retail marketing at The Co-op, says. "Gabriella is a contemporary and savvy ...

IPA Effectiveness Awards 2008: Survival of the Fittest

07 Nov 2008

for mass-market brands (from supermarkets to fast food, this continues to be a critical task). What ... of attempting to represent the outlets as a healthy option in an increasingly anti-fast food environment ... to the already established platform of "quality food honestly priced". For Morrisons it meant focusing on its ...

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