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Ofcom review: "Junk-food rules are working"

LONDON - Ad restrictions have helped reduce children's exposure to unhealthy food ads by a third...that year. It found that the amount of advertising for food and drink high in fat, salt or sugar seen ... are seeing 69 per cent fewer ads using cartoon and film characters to advertise food, but 22 per cent more ... in advertising revenues and a 6 per cent decline in food and drink advertising revenue. Most other digital ...

BHF calls for new rules to limit junk-food ads

LONDON - Food manufacturers are misleading parents over how healthy their products are, according...A report released by the charity says that food producers are making spurious health claims about foods that are high in fats, sugars and salt. The BHF said that some companies were manipulating legal ... Government to rigorously limit the marketing of unhealthy foods and make sure that labels are clear ...

The Work: Private View

's. The Waitrose (2) Christmas TV ad features the producers of its Christmas food from around the world with snow superimposed on these foreign locations, as ever reminding us of the provenance and quality of Waitrose food. I ... and it should remind its target customers to go to Waitrose to do their Christmas food shopping, despite all ...

Editorial: Will clients follow Govt's lead in backing adland?

've been saying all along about the folly of restricting advertising on "junk" food and alcohol - a move...that none of its revenue streams are lost - especially two as important as food and alcohol. ...

The Work: Private view

more fresh Christmas food in-store than any other supermarket". It's a shame because I like Mr Hammond ... ; Richard Burgess, head of advertising, Morrisons Brief: Celebrate the range of Christmas food made ...

BHF website focuses on child obesity

The Yoobot, developed by Grey London, is designed to encourage children to consider the long-term effects that food choices have on their bodies. In a Tamagotchi-style experience, visitors can paste their photo onto a Yoobot and then choose what to feed it and how much it excercises.? The characters ...

Govt to back advertising in recession

The downturn has strengthened the hand of ministers arguing against demands by campaign groups and MPs for restrictions on junk-food and alcohol ads. Although both issues are officially still "under ... out of the economy." A 9pm junk-food commercials watershed would cost the ad and food industries ...

Hotline: Government signs companies to its Change4Life programme

The supermarkets will cut prices on healthy food, Pepsi is to offer its sports stars to appear in pro-fitness ads and ITV will launch a two-month campaign to encourage its viewers to lose weight. ...

Opinion: Perspective - Can adland change society and tame legislators?

prices on healthy food. By how much? For how long? Nationwide? The details are sketchy but the time ... reckons the commercial sector spends on promoting unhealthy food and drinks. But a great start ...

The Work: New Campaigns - UK

- health, education, food and water. MORRISONS - MORRISONS' CHRISTMAS CREDITS Project: Morrisons ... Brief: Celebrate the range of Christmas food that Morrisons makes and prepares in-store Creative ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.