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Mr Kipling to sponsor ITV1's All Star Mr and Mrs

LONDON - ITV1 has signed the Premier Foods cake brand Mr Kipling as the sponsor of its All Star Mr...was negotiated by Starcom MediaVest Group, Premier Foods' media agency and McCann Erickson will create the idents. Lisa Clark, the head of media management at Premier Foods, said: "The integrated sponsorship platform ...

The Observer axes three monthly titles

Observer Music Monthly , Observer Sport Monthly and Observer Woman will all close, although the Observer Food Monthly supplement will remain. The redesign will also see the newspaper restructured as a four-section paper, consisting of news, sport, a review section and the Observer Magazine . Business ...

Observer closes Music and Sport Monthly titles as part of major restructure

Observer Music Monthly , Observer Sport Monthly and Observer Woman will all close, although the Observer Food Monthly supplement will remain. The redesign will also see the newspaper be restructured as a four-section paper, consisting of news, sport, a review section and the Observer magazine ...

Government moots product placement "tax"

and unhealthy foods are included in any future reversal of the current ban....The Department of Culture Media and Sport today launched its consultation into allowing product placement in certain types of TV programmes. And it asked for views on whether a levy should be introduced to fund research into the effects of allowing the placement of alcohol, unhealthy foods and gambling ...

Mediaedge:cia wins IPA Effectiveness Grand Prix for Morrisons campaign

heroed the Stock Pot by treating it as food, rather than an ingredient and then it replaced mum ... , and encouraging both teachers and children to enjoy growing their own food. Communications included a partnership ... it as a treat rather than a breakfast food. The solution was to re-educate Mums to view Nutella as a ...

ZenithOptimedia wins Mars-Wrigley £80 million media buying

. The consolidated business includes media buying across Mars' confectionery, petcare and food ranges with brands ...

Tesco poised for £80m UK media overhaul

to an increase in sales of non-food items, premium ranges and organic food. Tesco claims it now has 16 million ...

And in the real world... Barclays, Cadbury, JJB Sports and more

Barclays is considering spinning off a 4 billion portfolio of credit assets in an effort to clean up its balance sheet and satisfy shareholder concerns over its investments. Source: Financial Times Kraft, the food and beverage company, will delay putting in a formal offer for Cadbury until ...

Wallpaper* creates bespoke covers for November special

, design, travel and food unique to each locale; Brazil s up-and-coming artists, the UK s 2012 Olympics ...

And in the real world...JJB Sports, Sports Direct, National Express, Google, BBC, London 2012, Morrisons

of lower sales growth on the back of more moderate rises in food prices, as it lifted profits and raised ...

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