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Cobra to review advertising roster

million in supporting the brand. He also said that Cobra would return to focusing on its ethnic food ...

And in the real world... Kraft, Burberry, Kingfisher, Orange/T-Mobile and more

The planned merger of Orange and T-Mobile faces an uphill battle to convince competition authorities that the creation of Britain's biggest mobile phone company should be allowed to proceed. Source: The Times Kraft, the largest US food manufacturer, has warned that Cadbury will struggle to stay ...

And in the real world... BBC, BNP, Kraft, Cadbury, Terry Wogan, Chris Evans, T-Mobile, Vodafone, Telefónica, Google, Skype and Shell

Kraft Foods on Monday went public on a 10.2bn ($16.75bn, 11.7bn) cash and shares offer for Cadbury after the UK s best-known confectionery brand rejected the US foods group s proposal. Source ...

Kraft Foods calls pitch to build first pan-European digital roster

LONDON - Kraft Foods, the global food company, has called a pitch to build its first pan...of the European brands in the Kraft Foods portfolio. The company, which owns brands including Philadelphia, Oreo ... that work with Kraft Foods on its advertising. The company s media account is handled by Starcom MediaVest. ...

And in the real world... Tesco, Jaguar Land Rover, BT, Apple and more

Johnson, the London Mayor, has warned. Source: Financial Times Northern Foods reported strong sales ...

Google tops media brands in latest Superbrands survey

showing the biggest improvement were fast food brands, indicating that people are turning to cheap treats ...

And in the real world... Microsoft, Google, Primark, BA and more

executive of Associated British Foods' discount fashion retailer. Source: The Independent The Tata Tea ...

Agency Republic wins Hovis digital account

LONDON - Agency Republic has won the digital account for Premier Foods' Hovis following a final...Premier Foods called a pitch in May through ISBA and saw a number of undisclosed agencies in early June. Agency Republic will now handle all of Hovis digital communications. This is the first time Premier Foods has appointed one agency to handle Hovis digital advertising. Previously, it has worked ...

IBM launches Wimbledon mobile app

. These points of interest include where each court is located, where the various food courts can be found ...

Agencies line up to pitch for Lurpak digital business

LONDON - Arla Foods has approached digital agencies to pitch for its Lurpak brand....not historically committed a significant proportion of its budget to digital activity. In November 2005, Arla Foods ... prize draw by placing codes in packs. The work used lines such as: "If food be the way to woo a lover ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.