. The consolidated business includes media buying across Mars' confectionery, petcare and food ranges with brands ...
LONDON - Northern Foods has awarded its £5 million media planning and buying business to WPP...MediaCom won the business following a pitch against the incumbent on the account, Publicis-owned Equinox, and undisclosed agencies. Equinox had worked on Northern Foods business since 1998. The account includes Northern Foods brands Fox's Biscuits, Goodfellas Pizzas and Dalepak Foods. Northern Foods ...
. Whether consumer goods such as food and drink will withstand the recession better than durable goods ...
to ZenithOptimedia. "MediaCom will continue to do media planning for Mars chocolate and food divisions." ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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