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ZenithOptimedia wins Mars-Wrigley £80 million media buying

. The consolidated business includes media buying across Mars' confectionery, petcare and food ranges with brands ...

And in the real world... Kraft, obesity, General Motors, M&S, Boots and more

Normal 0 0 1 37 214 1 1 262 11.773 0 0 0 Kraft Foods saw its shares lose ground in after-hours trading on Tuesday, as its third-quarter results failed to deliver a boost that could increase the attractiveness of its cash-and-shares offer for Cadbury, the UK ...

Co-op widens advertising review

but will now take in the retailer's ad accounts for its food, pharmacy and funeral services. The pitch, which ...

And in the real world... BA, Marks & Spencer, Kraft/Cadbury, Woolworths, Tesco and more

formal takeover bid for Cadbury after the UK's Takeover Panel gave the US food group less than six weeks ...

And in the real world... easyJet, HMV, British Airways and more

of iron, zinc, calcium and vitamins in school food as well as the removal of salt from school canteen ...

And in the real world... Carphone Warehouse, Tesco, Adidas, Kraft and more

food. It also saw an increase in ready-to-eat frozen DiGiorno and Jack s pizzas, powdered drinks ...

And in the real world... public borrowing, Tiscali, UBS and more

Mail Purchases of food, drink, clothing and footwear bolstered overall spending last month, more than ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.