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LONDON - ITV1 has signed the Premier Foods cake brand Mr Kipling as the sponsor of its All Star Mr...was negotiated by Starcom MediaVest Group, Premier Foods' media agency and McCann Erickson will create the idents. Lisa Clark, the head of media management at Premier Foods, said: "The integrated sponsorship platform ...
LONDON - Honey Monster Foods, the division of the Big Bear Group that owns Sugar Puffs and Puffed...an advertising push for the Honey Waffles variant. The last high profile TV campaign from Honey Monster Foods ... . Jane James, marketing director of Honey Monster Foods, said: "The Honey Monster is one of advertising ...
. The consolidated business includes media buying across Mars' confectionery, petcare and food ranges with brands ...
of organic food and farming methods, as well as highlighting the ways in which people can identify organic ...
LONDON - Fage, the food manufacturer, is looking for an agency to handle integrated advertising.... Earlier this year, Total sponsored "Taste of Summer" - a two-week, food-themed content slot, presented ...
million in supporting the brand. He also said that Cobra would return to focusing on its ethnic food ...
but will now take in the retailer's ad accounts for its food, pharmacy and funeral services. The pitch, which ...
formal takeover bid for Cadbury after the UK's Takeover Panel gave the US food group less than six weeks ...
existing participants. Healthy Start, which was launched in 2006 to replace food and milk welfare tokens ...
LONDON - Kraft Foods, the global food and beverage company, is talking to agencies about its
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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