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And in the real world... Kraft, Axa Group, Vodafone and more...

Kraft has until 5pm today to launch a formal offer for Cadbury under UK takeover laws. If the global food giant is not forthcoming with an offer, then it will be forced to walk away for six months. Source: Guardian Axa Group, the insurance giant, is preparing to launch a 1.8 billion rights issue ...

Public View - FSA 'Food Standards Agency 'full of it' by MWO

LONDON - What did the public make of the new FSA ad, warning of the dangers of food products...Watch the video above to find out. View the original ad and give your verdict: Food Standards Agency 'full of it' by MWO Video produced by Vox Pops International on behalf of Campaign. Watch more Public View videos ...

Department of Health sponsors The Simpsons in Change4Life initiative

. The characters will at first be eating junk-food snacks including pizza and ice-cream, but these items ... the broadcasting code because it advertised junk food to children. ...

Department of Health selects CMW for Healthy Start scheme

existing participants. Healthy Start, which was launched in 2006 to replace food and milk welfare tokens ...

Cereal manufacturers urge FSA to abandon salt campaign

to convince the Food Standard Agency to abandon plans for a series of ads warning about the risks of eating...Cereals, tomato ketchup and ready-made soup are the food categories expected to come under fire in the FSA's new campaign, which has been created by MWO and will launch early next month. The ads ... caused by fast-food and takeaway meals. Cereal manufacturers in the UK have voiced their concerns ...

And in the real world... BBC, BNP, Kraft, Cadbury, Terry Wogan, Chris Evans, T-Mobile, Vodafone, Telefónica, Google, Skype and Shell

Kraft Foods on Monday went public on a 10.2bn ($16.75bn, 11.7bn) cash and shares offer for Cadbury after the UK s best-known confectionery brand rejected the US foods group s proposal. Source ...

And in the real world... easyJet, HMV, British Airways and more

of iron, zinc, calcium and vitamins in school food as well as the removal of salt from school canteen ...

And in the real world... Ford, Tesco, Whole Foods. Panasonic and more

Whole Foods, the organic supermarket, has posted an operating loss of 36 million for the year to 20 September 2008. Despite its parents group, Whole Foods Market Inc, already having to write off nearly 50 ...

FSA picks RKCR/Y&R for creative account

LONDON - Rainey Kelly Campbell Roalfe/Y&R has scooped the consolidated ad account for the Food

And in the real world... Carphone Warehouse, Tesco, Adidas, Kraft and more

food. It also saw an increase in ready-to-eat frozen DiGiorno and Jack s pizzas, powdered drinks ...

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