A newly converged world
25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination
on the "internet of things", like the example of a networked fridge that can order you new stocks as your food ...
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Beyond Distraction
15 Oct 2010 | by Jeremy Garner and Mark Brown, Weapon7
, there are interesting parallels here between "content grazing" (or media snacking, as it used to be called) and the fast-food ... , whereas with the fast-food industry the effect was easy to see, the effects of Distraction Culture ...
Chemistry Communications reports a 150% rise in profits
26 Mar 2010 | by Anne Cassidy
posting our best year to date." The group added Kraft Foods and Tesco to its portfolio of clients last ...
Proximity and MRM join Kraft pan-European digital roster
25 Mar 2010 | by Joe Thomas
LONDON - Proximity and MRM Worldwide have been appointed by Kraft Foods to its first pan...The process was handled by Creativebrief and includes all of the European brands in the Kraft Foods portfolio. In the past, Kraft had used agencies on a project basis for its digital work. A Kraft ... ads. The US food giant's 11.7 billion takeover of Cadbury was completed at the start of February ...
Roster agencies on alert as Philadelphia calls DM pitch
11 Mar 2010 | by Matt Williams
LONDON - Kraft Foods is looking for an agency to handle the direct marketing account for its...The global food manufacturer has approached its roster agencies with a view to holding a pitch. Kraft is understood to be keen to increase its CRM spend on Philadelphia, having not invested much ... -minute shows, which aired daily on UKTV's Good Food channel. ...
Dare and EHS 4D win Nestlé drinks business
18 Feb 2010 | by Matt Williams
up the marketing activity on their coffee brands. Last week, Kraft Foods released a high ...
TBWA\Manchester wins £53m Co-op
21 Jan 2010 | by Joe Thomas
The agency, which has handled creative for the Co-op's food business since 2008, will now oversee the creative account across the group but outside of financial services. A Co-op spokesman said: "In essence, it ensures all creative ideas come from the same house." In the 12 months from November 2008 to Oct 2009 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
