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Weetabix reviews £10m ad account

The statutory review is being handled by Oystercatchers and pitches will take place in February. Incumbent agency WCRS will be repitching for the account. The agency won the business, then worth 10m, in 2006 from DDB London. Sally Abbott, marketing director at The Weetabix Food Company, said: "It ...

VCCP wins Burton's Foods advertising account

Burton's Foods has appointed VCCP to handle its consolidated advertising account....the company from Premier Foods in July. Earlier this year Adam Eve rolled out a new 60-second spot ...

Agencies line up for Italian food task

A consortium of companies offering high-quality Italian ham and cheese products are approaching advertising agencies in preparation for the launch of a marketing campaign in the UK.

BMB to launch new C4 cookery show

and will be presented by the Michelin-starred restaurateur Richard Corrigan and the presenter and food writer Gizzi ...

CMW wins pitch for McCain's digital advertising account

McCain Foods, the UK-based frozen-food manufacturer, has appointed CMW to handle its digital...The agency picked up the business after a pitch against Beattie McGuinness Bungay, which handles the brand's advertising account, and WCRS. The review kicked off in September and was managed by ISBA. Nicola Ech-Channa, the communications manager at McCain Foods, made the appointment. CMW will now ...

Dairy Crest calls pitch for product launch

Dairy Crest, the UK food and drink manufacturer, is approaching agencies regarding an advertising

Morrisons promotes fresh food in Christmas campaign

s and Asda, by expanding on the promotion of its fresh-food message, with three different television spots. All the Christmas spots will continue the theme of "inquisitive" children finding out where their food ... this campaign] we can explain where the food comes from, and represent that through children who are curious ...

Müller Dairy calls Cadbury desserts digital review

The appointed agency will be responsible for increasing the online presence for chilled desserts including Cadbury Trifle, Cadbury Flake and Cadbury Fudge. M ller has handled the sales, marketing and distribution of Cadbury's chilled desserts since April 2004, when it took over from the convenience food group ...

Burton's Foods looks to consolidate ad business

Burton's Foods has called a pitch of its advertising account as it looks to consolidate...at Premier Foods. Last week, Adam Eve launched a new 60-second ad for Cadbury Fingers that aimed ...

Agencies line up to battle for Intersnack's UK ad business

Intersnack, the UK-based food manufacturer, is on the hunt for an agency to handle its advertising

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