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Agencies line up for Italian food task

A consortium of companies offering high-quality Italian ham and cheese products are approaching advertising agencies in preparation for the launch of a marketing campaign in the UK.

Morrisons promotes fresh food in Christmas campaign

s and Asda, by expanding on the promotion of its fresh-food message, with three different television spots. All the Christmas spots will continue the theme of "inquisitive" children finding out where their food ... this campaign] we can explain where the food comes from, and represent that through children who are curious ...

IPA Effectiveness Awards 2010: Bronze Award - The Co-operative Food

Title: The Co-operative Food: 'Good with food'...Client: The Co-operative Food Entrant: McCann Erickson Advertising Author: James Hamilton ... /poster, radio, sales promotion, TV IN A NUTSHELL This campaign educated shoppers on the brand's quality food ... for every £1. SUMMARY In 2005, The Co-operative Food brand was at serious risk of implosion: modern ...

Tesco in-store bakery ad falls foul of food campaign complaint

is part of the UK charity Sustain, which is an alliance for better food and farming. It supports ...

Leo Burnett's video gives potential clients food for thought

LONDON - Leo Burnett Sydney has joined the dubious collective of agencies turning the camera on themselves to provide clients, rivals and the general public with a snapshot into their lives.

Diary: Food for thought

Campaign seems to be getting conflicting messages from the industry at the moment. On the one hand, everyone says they're busier than ever, and on the other, they seem to have time to experiment with apparently meaningless online activities.

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.