to remove filtersOpinion: On the Campaign Couch ... with JB
29 Jan 2010 | by Jeremy Bullmore
entirely to ads. If all ads for food and drink were banned, everybody would become slim and lovely almost ...
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The Work: Private View
29 Jan 2010
Group Plenty of food for thought in this week's Private View with a menu of dairy food ads, grocery DM and a meaty controversy to get my teeth into. The "good food deserves Lurpak" campaign is textbook food advertising; packed with insight, appetite appeal and passion, executed with simplicity and class ...
Creative Britons
29 Jan 2010
" campaign (and the eco-threat to natural food supply with the dwindling numbers of bees) that went all ...
The Work: Private view
22 Jan 2010
in everything: food and drink, life and art, sex and cigarettes ... even advertising. Actually, especially ... , Arla Foods Brief: Inform lactose-intolerant consumers that they can enjoy dairy favourites again ...
TBWA\Manchester wins £53m Co-op
21 Jan 2010 | by Joe Thomas
The agency, which has handled creative for the Co-op's food business since 2008, will now oversee the creative account across the group but outside of financial services. A Co-op spokesman said: "In essence, it ensures all creative ideas come from the same house." In the 12 months from November 2008 to Oct 2009 ...
Sharwood's to fund peaktime series on Five
15 Jan 2010 | by Ian Darby
Sharwood's, the Premier Foods-owned brand, is investing in a peaktime food series to be shown...The spices and cookingsauce producer is funding the 13-part series, called Chinese Food In Minutes ... Chambers. Chinese Food In Minutes is the first move by Sharwood's into advertiser-funded content ... Chinese food." ...
The Week: Digital Reviews - Kerry Foods appoints TMW
15 Jan 2010
Kerry Foods, which owns brands such as Wall's sausages, has appointed Tullo Marshall Warren to its
Waitrose Campaign for a joyful January
15 Jan 2010
The pack, entitled "the campaign for a joyful January", was created by Kitcatt Nohr Alexander Shaw and features offers and tips on "mood-lifting food". The pack, which was sent to existing Waitrose shoppers, drives consumers to a microsite, www.waitrose.com/joyfuljanuary. ...
Media: Things we like
15 Jan 2010
are upset by Sainsbury's decision to redesign its "Be Good To Yourself" healthy eating range of foods. At precisely the time of year when you're forcing yourself away from the pizza aisle and into the healthy foods ... like it has come from the 70s - making the food look 40 years out of date. The previous colour scheme ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
