Sainsbury's 'feed your family for £50' claim rejected by ad watchdog
04 Apr 2012 | by Daniel Farey-Jones
misleading to suggest readers could meet all their family s food needs for a week for 50 ...
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Big Jubilee Lunch project in TV push
23 May 2012 | by Loulla-Mae Eleftheriou-Smith
channels E4, More4, Gold, Dave, Blighty, Good Food, Home, Really, and Watch. It will also be shown ...
From the inside out
07 Dec 2011 | by Robin Gadsby, Forever Beta
Indian food and watching cricket or Formula One races. This led us to the brand positioning of "tastes ...
Dynamic Integration
07 Dec 2011 | by Colin Mitchell, Ogilvy & Mather
? What if the debate about nutrition changes (from sugar to food quality, for example)? What if retailers ...
Back to basics
10 Nov 2011 | by Sheree Hellier, Institute of Direct and Digital Marketing
children (all useful stuff when you have to sell a double-page ad in between the travel and food sections ...
Cow & Gate ads ruled misleading after two-year investigation
29 Jun 2011 | by Daniel Farey-Jones
owner Nutricia, the Food Standards Agency, and an independent expert who it paid to consider the claims ... compared to other foods". Secondly, it concluded that the presentation of the ad exaggerated the benefit ... prohibited it from comparing the nutritional properties of the product with any food or drink other than milk ...
Wrigley brings back 'Food Creatures'
01 Mar 2011 | by John Reynolds
new brand extensions, which stars its 'Food Creatures' characters....for the campaign is being handled by WPP's MedicaCom. Duncan McCulloch, Wrigley sales director, said: "The 'Food ...
Bisto launches Promise ad campaign
25 Jan 2011 | by Loulla-Mae Eleftheriou-Smith
in return for "proper food," as part of the Premier Foods' brand's focus on family meals....to be good in return for one night together, eating proper food with proper gravy. We'll do our bit if you do your bit." Mark Tyldesley, director of savoury at Premier Foods, said he was "excited by the way ...
Beyond Distraction
15 Oct 2010 | by Jeremy Garner and Mark Brown, Weapon7
, there are interesting parallels here between "content grazing" (or media snacking, as it used to be called) and the fast-food ... , whereas with the fast-food industry the effect was easy to see, the effects of Distraction Culture ...
A newly converged world
25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination
on the "internet of things", like the example of a networked fridge that can order you new stocks as your food ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
