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Where are the Jubilee commercials?

24 May 2012

it to the point of being brazen," one notes. CLIENT Paul Fraser, managing director, MH Foods "Whether ...

Inside: Critical mass

24 May 2012 | by Stuart Derrick

higher profile. However, with digital moving ever further up the food chain, and brands seeking agencies ...

Billington Cartmell picked for 'integrated' Apprentice ad task

15 May 2012 | by Loulla-Mae Eleftheriou-Smith

The Apprentice s final eight contestants are traditionally asked to create a TV and press or radio campaign, such as last year's pet food task judged by TBWA. In the previous year former RKCR/Y R chief executive Richard Exon and DLKW Lowe s creative director Tom Hudson and managing partner strategy Rebecca ...

Why we're loving ... Sam Bompas and Harry Parr, food architects

10 May 2012

to explore the interrelationship between food and architecture. We've worked with Fairtrade building ... favourite food architecture is ... The Cuccagna monuments made in 18th-century Naples. These were vast architectural structures made from food for epic civic feasts. Cuccagna monuments drew inspiration from ...

Connected television has finally arrived. But are advertisers ready?

10 May 2012

a particular genre of films, or a food brand packaging up great culinary content. - Create ...

Work Debrief - Aardman's magic ingredients make Levi's sauce sing

03 May 2012 | by Russell Ramsey, the executive creative director of JWT London

sauce has become the market leader in Caribbean food. Since then, the brand has appeared on TV ... Brixton on a mission to liven up British food. The Creative Idea We knew that when you put Reggae Reggae Sauce on your chicken drumsticks, something magical happens. The line "put some music in your food ...

The Advocates - Abbott plans bigger days to come for Weetabix

26 Apr 2012 | by John Tylee

, the private equity company Lion Capital, is in talks about a sale to the Chinese state-owned Bright Foods can ... there through the natural foods company Barbara's Bakery and a small Weetabix plant in Canada. However ...

How the Tesco brand lost its value

19 Apr 2012

, it was another. Morrisons took on the mantle of fresh food supplier to the stars. Sainsbury's had a cheeky chappie telling us to be inventive with our food. Asda banged away at price. Marks Spencer woke from its ... in the benefits of fresh food. And M S has a conviction about quality that I know is true because I taste ...

Kolle Rebbe

10 Apr 2012 | by Stefan Kolle and Stephan F Rebbe

but consider the global market. And it works. The Deli Garage's Food Spray has attracted attention around the world, with the gold food finish going down especially well in the Arab Emirates. The environmentally ...

School Reports 2012: CMW

02 Apr 2012

Total accounts at year end 14 Accounts won 6 (biggest: Associated British Foods ... digital account soon after her arrival. This followed wins from Associated British Foods and Cadbury Twirl ... and McCain, we enjoyed new-business success with Associated British Foods, we grew our digital and technical ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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