Wagon Wheels launches Bing map treasure hunt
08 May 2012 | by Maisie McCabe
Wagon Wheels, the Burton's Foods snack, is to launch a digital game using Bing maps as part
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Old El Paso readies Jubilee-themed campaign
22 May 2012 | by Maisie McCabe
Old El Paso, General Mills' Mexican food brand, is to launch a targeted outdoor and digital
Oasis to sponsor ITV2's Celebrity Juice
08 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
the brand's association with food while showcasing the unique Oasis personality to our target audience ...
Kraft launches Cadbury Screme Egg ads
18 Oct 2011 | by Maisie McCabe
Kraft Foods has launched an outdoor campaign to support the limited edition Halloween...and Glasgow. Amy Beresford, brand executive, Halloween and events, Kraft Foods, said: "Out-of-home offers ...
Sara Lee appoints OMD to £125m global media account
22 Sep 2011 | by Katherine Levy
Sara Lee, the food and beverage group, has consolidated its estimated £125m international media.... The company has been streamlining its offering to focus on food, offloading its air care business to Procter ...
It's the new rock 'n' roll
08 Sep 2011
the food photographer Patrice De Villiers is combining rock stars and food in a new book....De Villiers' book, which we can only assume will inspire even more drooling, is called Love Music Love Food: The Rock Star Cookbook, and has images of musos such as Noel Gallagher, Paul Weller and Siouxsie Sioux with their favourite foods (Siouxsie likes beans on toast, apparently). Proceeds from ...
Organic food ad banned by ASA
13 Jul 2011 | by Loulla-Mae Eleftheriou-Smith
An ad featuring a pantomime cow promoting organic food has been banned after its claim that all
Tesco to launch ad-funded TV series on C5 and UKTV
26 May 2011 | by Sara Kimberley
Tesco is launching its first ad-funded TV series, called The Tesco Real Food Cook-Off, on both...by a panel of judges in the TV studio. The activity supports the Tesco Real Food brand as part of an ongoing commitment to "helping customers eat great food, every day". Breige Donaghy, Tesco's head of Real Food, is heading the marketing drive. ...
General Mills calls £80m Euro media review
03 Mar 2011 | by Katherine Levy
General Mills, the US cereal and food group, is reviewing its estimated £80 million pan
Tesco in-store bakery ad falls foul of food campaign complaint
21 Jul 2010 | by Joe Thomas
is part of the UK charity Sustain, which is an alliance for better food and farming. It supports ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
