new brand extensions, which stars its 'Food Creatures' characters....for the campaign is being handled by WPP's MedicaCom. Duncan McCulloch, Wrigley sales director, said: "The 'Food ...
advertising for junk foods...." foods and drinks. A study for the Department of Health by Thomson Intermedia found that child ... though the food and drink ad market grew by 19 per cent. The biggest drops were for fast food ... that children have to the promotion of food which is high in fat, salt or sugar." The report says: "This growth ...
Which?, the consumer watchdog group that this week attacked food companies' advertising practices...for the rival price comparison site uswitch.com. Earlier this week, Which? released a report, Food Fables - The Second Sitting, that claimed food companies have switched their marketing efforts from targeting young ...
Channel 4 is launching a food website, channel4.com/foodmap, to identify good-quality food shops...The move is designed to create a community around the channel's food content, and will be fronted by chefs including Gordon Ramsey and Jamie Oliver. Users will be able to make recommendations on the Big British Food Map, while the food critic Andrew Webb will blog about the featured entries. ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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