to remove filtersWagon Wheels launches Bing map treasure hunt
08 May 2012 | by Maisie McCabe
Wagon Wheels, the Burton's Foods snack, is to launch a digital game using Bing maps as part
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Big Jubilee Lunch project in TV push
23 May 2012 | by Loulla-Mae Eleftheriou-Smith
channels E4, More4, Gold, Dave, Blighty, Good Food, Home, Really, and Watch. It will also be shown ...
Kellogg's Krave Facebook game escapes 'unhealthy eating' complaint
15 Feb 2012 | by Sarah Shearman
Food & Farming, which said a Facebook game for Kellogg's Krave cereal encouraged unhealthy eating...and jumps, to chase pieces of chocolate. The game was also available for smartphones. The food pressure ... that Children's Food Campaign (CFC) was filing what it called a "super-complaint" to the ASA, about Krave , as well as Nesquik and Cadbury s Buttons, as part of a move to curb the online marketing of "junk food ...
Oasis to sponsor ITV2's Celebrity Juice
08 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
the brand's association with food while showcasing the unique Oasis personality to our target audience ...
Kraft seeks agency for Toblerone work
24 Nov 2011 | by Matt Williams
Kraft Foods is in talks with its roster agencies regarding the digital advertising duties for its...challenges. Agencies on the US food giant's roster with digital capabilities include Work Club, Proximity ...
Can LBi bring cohesion to its blending promise?
24 Nov 2011 | by Katherine Levy
everything from food shopping and home expenses to travel and entertainment. Sony Ericsson Reality remade ...
Anti-poverty campaigners launch George Osborne satire
22 Nov 2011 | by Matthew Chapman
) and runs until Christmas. The series comes ahead of next year's vote on regulation of food speculation by banks in the European Union as speculation on food prices drives food costs higher and creates poverty ... year's vote on regulation of food speculation by banks in the European Union as speculation on food ...
Nestlé seeks social media agency for Nespresso brand
18 Nov 2011 | by Matt Williams
The food and drink giant has already contacted a number of UK agencies regarding the work, as it looks to boost the online presence of Nespresso. Nespresso, which manufacturers machines and capsules to help people create their own espresso coffee, already enjoys a loyal following among its existing ...
Esure kicks off digital media agency review
25 Aug 2011 | by Katherine Levy
, esure's advertising has become known for featuring the film director-turned-food-critic Michael Winner ...
Kate Moss-inspired 'skinny' slogan gets kids' t-shirt ad banned
10 Aug 2011 | by Loulla-Mae Eleftheriou-Smith
The Advertising Standards Authority (ASA) received three complaints calling the ad "irresponsible" and claiming that the slogan could cause harm to children, by implying that being underweight is desirable, which could encourage children to develop an unhealthy body image or relationship with food. Zazzle ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
