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A newly converged world

on the "internet of things", like the example of a networked fridge that can order you new stocks as your food ...

And in the real world... Kraft, Burberry, Kingfisher, Orange/T-Mobile and more

The planned merger of Orange and T-Mobile faces an uphill battle to convince competition authorities that the creation of Britain's biggest mobile phone company should be allowed to proceed. Source: The Times Kraft, the largest US food manufacturer, has warned that Cadbury will struggle to stay ...

And in the real world... Microsoft, Google, Primark, BA and more

executive of Associated British Foods' discount fashion retailer. Source: The Independent The Tata Tea ...

The Work: New Campaigns - UK

and dairy UK, Kerry Foods Brief: Refresh the brand in the eyes of mums and kids Creative agency: Fallon ...

The Work: New Campaigns - UK

and dairy UK, Kerry Foods Brief: Refresh the brand in the eyes of mums and kids Creative agency: Fallon ...

The Work: New campaigns - UK

-drop THE LOWDOWN Waitrose is promoting its Indian food range using a direct marketing campaign designed to look ... for the Indian food range and invites recipients to visit the website at waitrose.com/Indian. ...

The Work: New Campaigns - UK

. The fast-food restaurant now claims that 70 per cent of its produce is sourced from British farms ...

The Work: New campaigns - UK

Exposure: Online THE LOWDOWN The organic baby-food producer Plum Baby has launched a branded website ...

The Work: New campaigns - UK

Client: Mike Driver, AYR business unit director, Northern Foods Brief: Create an idea that reflected ... director, Waitrose Brief: Waitrose throws open its doors to welcome all who love good quality food ... of food. The 60-second ad, MCBD's first since retaining the account, marks a major change of positioning ...

The Work: Private View

, advertisers were different. Just substitute a packet of budgie food for a mobile phone company and you've now ... , marketing director; Greg Foster, brand manager, McCain Foods GB Brief: Rustic Oven Chips have the skin ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.