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DIARY: HOTCAKES

until only the logo and the tagline, Any food tastes supreme with Heinz Salad Cream remained ...

REVIEW: Marketing and advertising news in this week’s press

. - Marketing Nestle Foods marketing manager, Dominic Box, has been appointed marketing director ...

Newsmaker/Jim Hytner: Why Channel 5’s boss wants to take more control.

attendance of Manchester United matches, he decided to take up a trainee post at General Foods. Within a ...

CAMPAIGN DIARY: A 48-sheet site and a Four Seasons, please

familiar to us. Not that Goodwin s getting involved in actually delivering fast food on his Honda ...

Hotline

. The new list includes M s is taking its new fresh food, fresh ideas campaign, launched this week ...

BMP sets up poster attack on Tories as Blair stays negative

that the Tories would put VAT on food if re-elected. While Labour officials insist the party will advertise ...

NEWS: Review; Marketing and advertising news in the week’s press...

in May. Marketing Week Derwent Valley Foods, the maker of Phileas Fogg snacks, is to lose ...

INTERNATIONAL: INTERNATIONAL ISSUES; How the softly-softly approach is working to combat BSE

. In Ireland, the food board, Am Bord Bia, has doubled its advertising spend, although this was only tiny ...

MOVERS

seat on the board, brings experience from working at companies such as Britvic, KP Foods and, most ...

NEWS: Fresh fruit and veg group awards AMV task to boost sales

in Britain, the growth in eating out and processed foods has been taking its toll on the sale of freshly ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.