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Cow & Gate ads ruled misleading after two-year investigation

owner Nutricia, the Food Standards Agency, and an independent expert who it paid to consider the claims ... compared to other foods". Secondly, it concluded that the presentation of the ad exaggerated the benefit ... prohibited it from comparing the nutritional properties of the product with any food or drink other than milk ...

A newly converged world

on the "internet of things", like the example of a networked fridge that can order you new stocks as your food ...

Department of Health selects CMW for Healthy Start scheme

existing participants. Healthy Start, which was launched in 2006 to replace food and milk welfare tokens ...

The Work: Private view

chasing fast-food to a slothful existence that leaves nine out of ten kids with dangerous levels of fat ...

The Work: Private View

aim of Yoobot is to encourage children to consider the long-term consequences of their current food ... 3. BRITISH HEART FOUNDATION Project: Food for thought Client: Betty McBride, director of policy and communications, British Heart Foundation Brief: Show 11- to 13-year-old children the impact that their food ...

The Work: New campaigns - UK

brand manager, Arla Foods Brief: Communicate that Anchor is the free-range butter brand Creative ...

Agencies line up for Unicef DM account

last year. It enables people to purchase virtual gifts from various different aid areas, including food ...

COI shortlists 12 for anti-obesity task

, the food and drinks industries, media, parents and voluntary groups. Further agencies including ethnic ...

FSA appoints three shops to DM roster

The Food Standards Agency has appointed Proximity, Iris and Initials Marketing to its first roster...will work on separate briefs to raise awareness of food safety to both business and consumers, through DM ... the dangers of improper food hygiene, as well as advising them on how to maintain hygienic food preparation conditions. Last year, the FSA appointed Farm to handle its food-safety advertising business following a ...

FSA appoints three shops to DM roster

LONDON - The Food Standards Agency has appointed Proximity, Iris and Initials Marketing to its...will work on separate briefs to raise awareness of food safety to both business and consumers, through DM ... the dangers of improper food hygiene, as well as advising them on how to maintain hygienic food preparation conditions. Last year, the FSA appointed Farm to handle its food-safety advertising business following a ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.