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Birds Eye, the frozen-food company, has hired Live & Breathe to its direct marketing account...., with the aim of changing consumer perception of frozen foods. It will also work across shopper marketing ...
, there are interesting parallels here between "content grazing" (or media snacking, as it used to be called) and the fast-food ... , whereas with the fast-food industry the effect was easy to see, the effects of Distraction Culture ...
on the "internet of things", like the example of a networked fridge that can order you new stocks as your food ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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