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The Advocates - A global marketer with a passion for local brew

- and its links with everyday friendships are very close." Food and fags Essex-born and a Cambridge honours graduate in history, his long-standing interest in marketing took him first to RHM Foods and later ...

HMDG lands Kallo Organic Foods task

Kallo Organic Foods has appointed HMDG to handle its estimated £1.5 million advertising account....of Kallo as a healthy brand supported by the positioning: "In food we think." The agency will work ...

Saatchi & Saatchi scoops £5m Mattessons

Kerry Foods is gearing up to support its Mattessons meat brand with new advertising activity after...Saatchis, which is the incumbent on the Kerry Foods brand Wall's, won the business after a four-way pitch against McCann London, Work Club and the previous incumbent, Quiet Storm. The pitch, which kicked off in October last year, was run by Kerry Foods' chief marketing officer, April Redmond ...

Co-op calls £50m agency roster review

, appointed TBWA\Manchester, the incumbent on its food business, as the lead advertising agency across ... in the North-West. The Co-op s other interests, aside from food retailing, include financial services, funeral ...

Lurpak readies £10m product launch

's previous "kitchen odyssey" spot . However, the Lightest Spreadable ad features healthy food items ... . Simon Stevens, senior vice-president at Arla Foods, said: "Lurpak Lightest is our biggest product launch ... for the Lurpak brand, we're showing people that healthy food doesn't have to mean boring food." Norris ...

Burger King hunts for direct agency

The process is being handled through the intermediary Agency Assessments, which has issued RFIs to a number of agencies. It is understood that Burger King does not have a retained incumbent on the account. In the past, the fast-food giant has worked with DLKW Dialogue on DM activity. The review ...

The Year Ahead For ... Creative Agencies

bleak. There are continued mutterings of a double-dip and average earnings are set to fall as food ...

The Year Ahead for ... Television

). Channel 4 has Gypsy Dwarves, Gypsy Dwarves Fashion With Gok, Tiny Gypsy Dwarf Food With Jamie and Tiny ...

Why seasonal advertising this year doesn't have the X-mas factor

-cost items. To capture the luxury slice of the market, Asda have introduced the Leith s range. The food looks ...

The Annual 2011: Top 10 radio ads

Finance, food and even the FT feature in this year's best radio ads list....: Brown sauce. Kid seven: And all sorts of, like, runny food. Kid eight: You need to wash it really ...

 

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