Mindshare prepares for battle as Unilever calls £3bn global media review
13 Dec 2011 | by Arif Durrani
. The global review will include the services for its four core categories Foods, Refreshment, Home Care ...
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Agency of the Year: Bartle Bogle Hegarty
15 Dec 2011
-business front: 27 new accounts were brought in, including big wins from easyJet, Carling, Saga, Burton s Foods ...
From the inside out
07 Dec 2011 | by Robin Gadsby, Forever Beta
Indian food and watching cricket or Formula One races. This led us to the brand positioning of "tastes ...
Dynamic Integration
07 Dec 2011 | by Colin Mitchell, Ogilvy & Mather
? What if the debate about nutrition changes (from sugar to food quality, for example)? What if retailers ...
The Perfect Storm; Integration roundtable discussion
07 Dec 2011 | by Stuart Derrick
remains an ambition rather than an actuality for many businesses. Getting the message up the food chain ...
Where art meets advertising
02 Dec 2011 | by Christopher Lockwood
photographer or an artist? Are Bompas and Parr chefs, food architects or PRs? Well, you get the picture ...
RSPCA begins hunt for creative agency
01 Dec 2011 | by Anne Cassidy
The RSPCA is looking for an agency to handle an advertising campaign around food labelling....It has contacted shops with a brief to create a drive to promote higher welfare standards for animals reared for food. The review follows the recent appointment of Total Media to handle media planning and buying for the Freedom Food, the charity's farm assurance and food-labelling scheme ...
Who'll be serving a turkey for Christmas?
01 Dec 2011
. No Christmas music, no celebrations, no shots of presents being unwrapped to joyous expression, no panning food ...
A power that can be felt
30 Nov 2011 | by Keith Glasspoole
with food clients has shown unsurprisingly that the level of engagement with shots of the product is a key predictor of effectiveness. An ad for a new food product, known to have underperformed in-market, was seen to have peaks in engagement, but not when the food was shown. An ad for a new alcoholic beverage ...
Bloomberg Businessweek puts mag's 'personality' in the spotlight
30 Nov 2011 | by Maisie McCabe
meal and explains the need for Tesco to expand its frozen food range to fulfil its US expansion ...
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