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Pitch Update

for the business. The pitchlist for Adams Foods' £3 million advertising account for its Kerrygold brand has been ...

Agencies line up for Birds Eye account

The frozen-food company, which is running a review through the intermediary Creativebrief, is looking for a below-the-line agency to work alongside its ad agency, Abbott Mead Vickers BBDO, and media agency Carat. The appointed agency will be expected to work across direct marketing, digital ...

Rory Sutherland: Time to tone down the dehumanised language of finance

to use the word market to describe both the process which puts food on our table and the activity ...

'Advertising is going to be key' this Christmas

, we're launching a food and drink magazine on 26 November. On Cyber Monday, we are offering a retailer ...

Craig Wills and Tarek Sioufi join Fallon planning team

Wills, who will head strategy on the Cadbury account, was most recently a planning partner at McCann London before leaving to set up the Farm Collective, an organic food catering company. He was previously the strategy director at Naked Communications and, before that, the head of strategy at MPG ...

Agencies line up for £4m Mattessons business

Kerry Foods is talking to agencies about the £4 million advertising arrangements for its Mattessons

Kenwood kicks off global advertising review

for Kenwood has promoted its food blenders, Chef and kMix, to capitalise on the current trend for home cooking ...

Back to basics

children (all useful stuff when you have to sell a double-page ad in between the travel and food sections ...

Hungry birds star in Peckish TV debut

Westland Horticulture has launched its first TV ad for Peckish Complete 5 in 1 bird food....The 1m campaign, created by TBWA\Manchester, focuses on the food's nutrients and uses the strapline "bring more birds to your table". Spots will air across ITV1, Channel 4, Channel 5, Nickelodeon, Disney XD, Sky1 and Sky Atlantic until 27 November. Media planning and buying was handled by MEC ...

FSA selects Dare to tackle food safety

The Food Standards Agency, the government department responsible for protecting public health..., the managing director at Dare, said: "Food safety is a really important and current topic. It's also one ... on awareness of salt levels in food and was fronted by the comedian Jenny Eclair. It was by MWO. ...

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