18 Nov 2011
for the
business. The pitchlist for Adams Foods' £3 million advertising account for
its Kerrygold brand has been ...
17 Nov 2011
| by Sara Kimberley
The frozen-food company, which is running a review through the intermediary Creativebrief, is looking for a below-the-line agency to work alongside its ad agency, Abbott Mead Vickers BBDO, and media agency Carat.
The appointed agency will be expected to work across direct marketing, digital ...
17 Nov 2011
| by Rory Sutherland
to use the word market to describe both the process which puts food on our table and the activity ...
17 Nov 2011
| by Nick Hewat and Spencer Berwin
, we're launching a food and drink magazine on 26 November. On Cyber Monday, we are offering a retailer ...
10 Nov 2011
| by Anne Cassidy
Wills, who will head strategy on the Cadbury account, was most recently a planning partner at McCann London before leaving to set up the Farm Collective, an organic food catering company.
He was previously the strategy director at Naked Communications and, before that, the head of strategy at MPG ...
10 Nov 2011
| by Matt Williams
Kerry Foods is talking to agencies about the £4 million advertising arrangements for its Mattessons
10 Nov 2011
| by Sara Kimberley
for Kenwood has promoted its food blenders, Chef and kMix, to capitalise on the current trend for home cooking ...
10 Nov 2011
| by Sheree Hellier, Institute of Direct and Digital Marketing
children (all useful stuff when you have to sell a double-page ad in between the travel and food sections ...
08 Nov 2011
| by Sophie Maden
Westland Horticulture has launched its first TV ad for Peckish Complete 5 in 1 bird food....The 1m campaign, created by TBWA\Manchester, focuses on the food's nutrients and uses the strapline "bring more birds to your table".
Spots will air across ITV1, Channel 4, Channel 5, Nickelodeon, Disney XD, Sky1 and Sky Atlantic until 27 November.
Media planning and buying was handled by MEC ...
03 Nov 2011
| by Anne Cassidy
The Food Standards Agency, the government department responsible for protecting public health..., the managing director at Dare, said: "Food safety is a really important and current topic. It's also one ...
on awareness of salt levels in food and was fronted by the comedian Jenny Eclair. It was by MWO. ...