A newly converged world
25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination
on the "internet of things", like the example of a networked fridge that can order you new stocks as your food ...
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Mindshare wins $100m consolidated Cadbury, Kraft business in Asia
01 Dec 2010 | by Staff
SINGAPORE - Mindshare has added Cadbury to its media agency-of-record duties for Kraft Foods.... The review, which was called earlier this year, follows Kraft Foods acquisition of Cadbury earlier ... for Kraft Foods to date. Mindshare works with Kraft Foods in Southeast Asia, and Cadbury had used a ... relationship with Kraft Foods in these markets." "As integration continues with Cadbury, we wanted to align ...
Mindshare retains Unilever's £700m media business in Western Europe
08 Feb 2010 | by Arif Durrani
The regional media account for the multinational conglomerate behind a plethora of consumer product brands in foods, drinks, cleaning agents and personal care products is the largest in the business, with the UK accounting for 150m of spend in the last year alone. Mindshare has also won Unilever's 515 ...
Mars-Wrigley reviews £80m media buying
02 Sep 2009 | by Anne Cassidy
handles media buying across Mars' confectionery, petcare and food ranges with brands including Snickers ...
Google tops media brands in latest Superbrands survey
15 Jul 2009 | by Claire Billings
showing the biggest improvement were fast food brands, indicating that people are turning to cheap treats ...
ZenithOptimedia captures Mars planning business
23 Feb 2009 | by Ian Darby
to ZenithOptimedia. "MediaCom will continue to do media planning for Mars chocolate and food divisions." ...
The Work: New Campaigns - UK
06 Feb 2009
and dairy UK, Kerry Foods Brief: Refresh the brand in the eyes of mums and kids Creative agency: Fallon ...
The Work: New Campaigns - UK
06 Feb 2009
and dairy UK, Kerry Foods Brief: Refresh the brand in the eyes of mums and kids Creative agency: Fallon ...
ASA rules against Hovis ad
28 Jan 2009 | by Hadassah Nymark
Shredded Wheat and 2 slices of medium sliced Hovis Wholemeal. Premier Foods Group said that its intention ...
Media: Things we like
05 Dec 2008
's also giving away copies of the Food Doctor Diet by Dr Ian Marber for even more ammo against that post ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
