A newly converged world
25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination
on the "internet of things", like the example of a networked fridge that can order you new stocks as your food ...
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Wrigley brings back 'Food Creatures'
01 Mar 2011 | by John Reynolds
new brand extensions, which stars its 'Food Creatures' characters....for the campaign is being handled by WPP's MedicaCom. Duncan McCulloch, Wrigley sales director, said: "The 'Food ...
And in the real world... Kraft, Burberry, Kingfisher, Orange/T-Mobile and more
09 Sep 2009 | by Noel Bussey
The planned merger of Orange and T-Mobile faces an uphill battle to convince competition authorities that the creation of Britain's biggest mobile phone company should be allowed to proceed. Source: The Times Kraft, the largest US food manufacturer, has warned that Cadbury will struggle to stay ...
Google tops media brands in latest Superbrands survey
15 Jul 2009 | by Claire Billings
showing the biggest improvement were fast food brands, indicating that people are turning to cheap treats ...
The Work: New Campaigns - UK
06 Feb 2009
and dairy UK, Kerry Foods Brief: Refresh the brand in the eyes of mums and kids Creative agency: Fallon ...
The Work: New Campaigns - UK
06 Feb 2009
and dairy UK, Kerry Foods Brief: Refresh the brand in the eyes of mums and kids Creative agency: Fallon ...
Govt threatens junk food ad curbs across all media
15 Oct 2008 | by Our Parliamentary correspondent
advertising for junk foods...." foods and drinks. A study for the Department of Health by Thomson Intermedia found that child ... though the food and drink ad market grew by 19 per cent. The biggest drops were for fast food ... that children have to the promotion of food which is high in fat, salt or sugar." The report says: "This growth ...
Pedigree appoints Tequila for digital
11 Sep 2008 | by Caroline Lovell
LONDON - Mars has hired Tequila\London to handle digital advertising for its Pedigree pet-food
The Work: New campaigns - UK
29 Aug 2008
) in order to suggest that you can "do anything" after eating the fast food breakfast menu. The ad opens ...
Pet brand Pedigree in digital overhaul
21 Aug 2008 | by Caroline Lovell
LONDON - Pedigree, the dog-food, events and pet accessories brand owned by Mars, is reviewing its
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
