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A newly converged world

on the "internet of things", like the example of a networked fridge that can order you new stocks as your food ...

TMW produces Sainsbury's DM campaign

their Christmas food shopping early, in a new DM campaign for Sainsbury's....to an image below, which depicts a table filled with Christmas food. The campaign, to be sent to all Nectar ... this happen as it has quality food at fair prices - both the ingredients needed for a cracking Christmas." ...

Holland & Barrett seeks agency to handle CRM account

The health-food retailer recently appointed WCRS to its above-the-line account, and is now looking to expand its below-the-line CRM business as part of the same push to stand out in a market that is seeing increasing competition from supermarkets. WCRS was handed the 7 million advertising account in April after ...

HiPP shakes up DM to boost awareness

LONDON - HiPP, the organic baby-food brand, is on the hunt for an agency to handle its direct...The company is looking for an agency with experience of working in the health-food sector ... . A number of organic baby-food companies have been set up in recent years, including Plum Baby and Little Dish, as parents become increasingly keen to feed their children higher-quality foods. Last year ...

Pedigree appoints Tequila for digital

LONDON - Mars has hired Tequila\London to handle digital advertising for its Pedigree pet-food

COI shortlists 12 for anti-obesity task

, the food and drinks industries, media, parents and voluntary groups. Further agencies including ethnic ...

FSA appoints three shops to DM roster

LONDON - The Food Standards Agency has appointed Proximity, Iris and Initials Marketing to its...will work on separate briefs to raise awareness of food safety to both business and consumers, through DM ... the dangers of improper food hygiene, as well as advising them on how to maintain hygienic food preparation conditions. Last year, the FSA appointed Farm to handle its food-safety advertising business following a ...

Proximity chosen to promote Jim Beam across Europe

the work, which will result in brand extensions into the food, beverage, lifestyle and accessory sectors. ...

Unilever names digital and direct roster agencies

for briefs across Unilever's home and personal care, frozen food and foods divisions. This year, Unilever ...

Unilever names roster agencies

food and foods divisions. This year, Unilever has already held pitches for the DM accounts for a ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.