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Mindshare wins $100m consolidated Cadbury, Kraft business in Asia

01 Dec 2010 | by Staff

SINGAPORE - Mindshare has added Cadbury to its media agency-of-record duties for Kraft Foods.... The review, which was called earlier this year, follows Kraft Foods acquisition of Cadbury earlier ... for Kraft Foods to date. Mindshare works with Kraft Foods in Southeast Asia, and Cadbury had used a ... relationship with Kraft Foods in these markets." "As integration continues with Cadbury, we wanted to align ...

A newly converged world

25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination

on the "internet of things", like the example of a networked fridge that can order you new stocks as your food ...

Mindshare retains Unilever's £700m media business in Western Europe

08 Feb 2010 | by Arif Durrani

The regional media account for the multinational conglomerate behind a plethora of consumer product brands in foods, drinks, cleaning agents and personal care products is the largest in the business, with the UK accounting for 150m of spend in the last year alone. Mindshare has also won Unilever's 515 ...

ZenithOptimedia captures Mars planning business

23 Feb 2009 | by Ian Darby

to ZenithOptimedia. "MediaCom will continue to do media planning for Mars chocolate and food divisions." ...

MG OMD scoops £4m FSA planning account

03 Apr 2008 | by Ian Darby

LONDON - The Foods Standards Agency has appointed Manning Gottlieb OMD to handle communications

Ryvita calls pitch to build first DM roster

27 Mar 2008 | by Kate Nettleton

The Associated British Foods-owned savoury cracker brand plans to shortlist seven agencies with direct and digital capabilities, with a view to holding credentials meetings in April. It plans to appoint four agencies to its roster and will then brief them on a project-by-project basis to produce a ...

Unilever calls global Wall's pitch

26 Jul 2007 | by James Hamilton

LONDON - McCann on alert as food giant invites Lowe and DDB to pitch for £150m global ice...Foods ice-cream business in 1993. The global review comes as Unilever makes sweeping changes to its ... budget to Paul Nevett and Matt Close, the marketing directors respectively for food and home and personal ...

Premier Foods calls £26m media pitch

17 May 2007 | by Ian Darby

LONDON - Premier Foods is set to consolidate its £26 million media planning and buying business...of the agencies. Potential efficiencies are said to be driving the process at Premier, which owns food brands ... , and Publicis. Premier Foods was formerly part of the Hicks, Muse, Tate Furst Group and floated on the stock ...

Proximity chosen to promote Jim Beam across Europe

18 Jan 2007 | by by Ben Bold

the work, which will result in brand extensions into the food, beverage, lifestyle and accessory sectors. ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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