A newly converged world
25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination
on the "internet of things", like the example of a networked fridge that can order you new stocks as your food ...
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Mars, the confectionery, petcare and food giant, has been named Cannes Lions Advertiser of the Year
on the "internet of things", like the example of a networked fridge that can order you new stocks as your food ...
, as the confectionery and food giant looks to achieve savings. Kraft took over Cadbury in an 11.4bn deal in February. ...
The regional media account for the multinational conglomerate behind a plethora of consumer product brands in foods, drinks, cleaning agents and personal care products is the largest in the business, with the UK accounting for 150m of spend in the last year alone. Mindshare has also won Unilever's 515 ...
. The consolidated business includes media buying across Mars' confectionery, petcare and food ranges with brands ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.