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The Work: Private View

executions with headlines such as "Alsatians, what is their problem?" and "Olives: perverts' food ...

The Work: New Campaigns - UK

Exposure: National TV THE LOWDOWN Pet-food manufacturers have been forced to innovate to counter a decline in sales of the main-meal dog-food category. Their efforts have been successful so far, with dog treats now accounting for 22 per cent of the annual dog-food market by value. Pedigree has launched a ú1 ...

The Work: New Campaigns - UK

-production: The Mill Exposure: National TV THE LOWDOWN Pedigree, the dog-food brand synonymous with the long ... of last year. Pedigree claims a 50 per cent share of the ú1 billion UK dog-food market. CONSERVATIVE ...

Private View: Mark Roalfe, the executive creative director at Rainey Kelly Campbell Roalfe/Y&R

for food lovers who want to watch their carb intake Agency: FCB London Writer: Graham Pugh Art ...

Private View: James Lowther, the chairman at M&C Saatchi

. Talking of animals, here's Sid the Slug's print campaign for the Food Standards Agency, castigating ... memorable than fcuk all. FOOD STANDARDS AGENCY Project: Sid the Slug Client: Neil Martinson, director ...

HHCL scoops Bhs as Arcadia calls pitch for Burton business

is on food advertising. Burton, which has up until now created all of its advertising in ...

HHCL scoops Bhs as Arcadia calls pitch for Burton task

£25m through Rainey Kelly Campbell Roalfe/Y&R, although a substantial part of that spend is on food ...

World: My Portfolio - Thornton-Allan

-styled battle of limp "salad" boys against tasty "fast food" lads. The pace is fast, tightly cut and in ...

Global Advertising: Clients talk global

between clients and their agencies? Agencies are very high up the food chain, much higher than mere ...

Private View: Gerry Moira, a freelance writer, model, whatever

good product-led idea is overwhelmed by a Giant Metaphor in the frozen food aisle of a Somerfield ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.