McDonald's opts for a pedal-powered festive push
29 Nov 2011 | by Sara Kimberley
and buying. Last month, the fast-food giant launched a musical-themed TV ad that portrayed its key ...
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McDonald's kicks off grassroots football push
02 Apr 2012 | by Sara Kimberley
executive Jim Skinner announced he was retiring from the fast-food chain after seven years in the role ...
A newly converged world
25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination
on the "internet of things", like the example of a networked fridge that can order you new stocks as your food ...
Department of Health sponsors The Simpsons in Change4Life initiative
05 Oct 2009 | by Matt Williams
. The characters will at first be eating junk-food snacks including pizza and ice-cream, but these items ... the broadcasting code because it advertised junk food to children. ...
Ad regulator bans KFC 'fresh food' ad
15 Jul 2009 | by Hadassah Nymark
LONDON - A TV ad for KFC, created by Bartle Bogle Hegarty, claiming the fast-food retailer uses...Twenty people complained the ad was misleading because it claimed fresh food was delivered daily to KFC branches and prepared on-site. Viewers also believed the ad misleadingly implied the chicken was grilled as opposed to fried. KFC said the ad depicted its Original Recipe chicken on the bone, which ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
